Director of Operations

HEAL Wellness - Acai Bowls, Smoothies, Wellness GTA based (National Role) Full-Time Leadership Multi-Unit Operations About HEAL We started with a couple blenders and a dream, and have grown into a national wellness-focused food and beverage brand spanning coast to coast, serving açaí bowls, smoothies, and functional wellness offerings across 30+ locations in Canada, with a full new-store development pipeline for 2026. HEAL is proudly founder-led, with a hands-on, close-to-the-business approach. Our leadership team stays deeply connected to store operations, franchise partners, and on-the-ground execution. We believe the best decisions are made by people who understand what actually happens in stores - and we move quickly, collaboratively, and with intention. As we enter our next phase of growth, we're continuing to build the systems, leadership, and operational discipline required to scale - while protecting the culture, energy, and community connection that got us here. Director of Operations - The Role We are hiring a Director of Operations - Canada to lead and scale day-to-day operations across corporate and franchised HEAL locations nationwide. This role owns operational performance, execution, and consistency across the network - ensuring stores are profitable, compliant, and set up to scale. You will lead and manage a growing team of Business Development Managers across Canada and work closely with founders and cross-functional leaders to execute HEAL's growth strategy. Key Responsibilities National Operations, Performance & Standards Own operational performance across all Canadian HEAL locations (corporate + franchise) Drive productivity improvements across labour efficiency, speed of service, throughput, and AUV Set, maintain, and enforce operational standards, SOPs, and compliance systems Analyze store-level performance data and translate insights into clear action plans Partner with founders and senior leadership on national operational strategy Corporate & Franchise Operations Oversee day-to-day performance of both corporate-owned and franchised locations Act as a trusted operational partner to franchisees and corporate store leaders Ensure adherence to brand standards, food safety, and guest experience expectations Support underperforming locations with structured improvement and recovery plans Team Leadership & Field Execution Lead, coach, and develop Business Development Managers across regions Build scalable field team structures as the network grows Establish clear KPIs, reporting rhythms, and accountability frameworks Maintain a strong field presence and connection to store-level execution Menu Rollouts & System Execution Lead execution of new menu launches, LTOs, and system-wide initiatives Ensure stores are operationally ready through training, tools, and communication Partner cross-functionally with marketing, supply chain, and product teams New Store Openings & Expansion Oversee operational readiness for all new store openings Partner with the Manager of Training to plan, develop, and deploy training assets Execute against the new store opening pipeline with consistent launch standards Support post-opening stabilization and performance ramp-up Systems & Scale Continuously improve operational systems, tools, and processes Help prepare HEAL for continued national and international expansion Ensure the operating platform scales without losing consistency or culture Who You Are You are a hands-on, people-first operator who thrives in fast-growing, founder-led environments and knows how to balance standards with relationships. You likely have: 7-10+ years of multi-unit operations experience (QSR, café, franchise, or hospitality) Experience overseeing both corporate and franchised locations Proven leadership experience managing regional or field-based teams Experience supporting new store openings and expansion Strong understanding of unit economics, labour models, and operational KPIs Experience leading menu rollouts or system-wide initiatives You are: Highly organized, decisive, and accountable Comfortable holding standards while building trust Data-driven, but pragmatic Energized by growth, change, and scale Aligned with wellness-driven, modern hospitality brands Compensation & Benefits Base Salary: $90,000 - $110,000 CAD , based on experience Performance Bonus: Annual bonus tied to operational and company KPIs Car Allowance: Monthly vehicle allowance Benefits: Health, dental, and wellness benefits available Growth Opportunity: Long-term career growth within a rapidly expanding brand How to Apply Send your resume and a short note on why you're excited about HEAL to: