Senior SEO Consultant

Overview The purpose of this role is to lead and manage the implementation and execution of SEO strategies and the day-to-day communication with clients to help achieve their goals. Job Description: Cardinal Path is a premier digital analytics and marketing firm, dedicated to delivering insights and measurable outcomes that grant our clients a distinct competitive advantage. We partner with industry leaders at the strategic, business, and technical levels to drive tangible, quantifiable value. As a Senior SEO Consultant at Cardinal Path, you will be on the front lines, crafting and executing cutting-edge SEO strategies for a world-class, multi-industry clientele. This is a dynamic, high-impact role that demands advanced, full-spectrum SEO expertise, deep comfort with the rapidly evolving search and AI-driven landscape, and a strong technical mindset. Responsibilities Lead Strategy & Execution: Spearhead the development and execution of holistic SEO strategies, coordinating team tasks for technical audits, performance monitoring, and rapid opportunity identification. Client & Project Management: Manage a roster of high-value clients, utilizing agile best practices to ensure project efficiency, clear communication, and goal alignment. Modern Search Intelligence: Conduct advanced semantic keyword research, utilizing topic cluster modeling and deep analysis of user and search intent to maximize E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness). Technical SEO Mastery: Drive implementation of complex technical SEO recommendations (e.g., site architecture, core web vitals, structured data/schema, indexation management), coordinating directly with development teams to ensure flawless execution. Innovation & Thought Leadership: Stay ahead of all major search algorithm updates, generative AI implications, and industry trends. Help build an innovative SEO practice by refining internal processes, evaluating next-gen tools, and sharing thought leadership across the firm and industry. Cross-Functional Impact: Collaborate seamlessly with teams in Digital Intelligence, Digital Transformation, and Account / Project Management to identify and capitalize on integrated growth opportunities for clients. Qualifications 3-5+ years of progressive, hands-on experience in Search Engine Optimization, preferably within a fast-paced agency or consultancy environment. Expert Technical SEO Knowledge: Proven mastery of SEO methodologies and implementation, including Core Web Vitals, advanced JavaScript SEO, large-scale site migrations, and sophisticated use of structured data. Data Proficiency: Demonstrated experience with platforms like Google Analytics 4 (GA4), Google Search Console (GSC), and enterprise-level SEO suites (e.g., Screaming Frog, Semrush, Botify, DeepCrawl, Brightedge). Communication & Project Management: Exceptional written and verbal communication skills, with the ability to translate highly technical concepts into clear, actionable business recommendations for executive-level clients. Holistic Digital Understanding: Solid understanding of the integrated digital ecosystem, including the interplay between SEO, Paid Media, Content Strategy, and Product Development. Bonus Skills: Foundational coding knowledge (HTML, CSS, JavaScript) is a significant advantage. Experience with international search optimization, E-commerce SEO, and local search is highly desirable. Leadership & Team Dynamics Adaptability: Thrive in a dynamic, internationally dispersed organization, demonstrating resilience and a proactive, process-oriented mindset. Mentorship: Act as a mentor and trainer, elevating the technical and strategic abilities of junior team members. Strategic Problem Solver: Use sound judgment to proactively identify risks and opportunities, drive focused decisions, and constructively resolve conflicts within a growing team. The annual salary range for this position is $75K-$90K. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Benefits Medical, vision, and dental insurance Life insurance Short-term and long-term disability insurance Flexible paid time off At least 15 paid holidays per year Paid sick and safe leave Paid parental leave #LI-Remote #LI-MS3 Location: Toronto Brand: Cardinal Path Time Type: Full time Contract Type: Permanent #J-18808-Ljbffr