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Digital Marketing Leader
9 hours ago
Digital Marketing Leader – Activate Games – Drive Activate’s digital marketing efforts across SEO, CRM, email marketing, social media, and paid media. Full‑time permanent position based in Winnipeg, with remote out‑of‑province options. Responsibilities Serve as a leader, mentor, and team player – providing strategic guidance while contributing to execution. Define and implement Activate’s digital marketing strategy in alignment with business goals. Monitor industry trends and emerging technologies to keep Activate ahead of the digital curve. Collaborate cross‑functionally with Sales, Product, and Creative to ensure unified messaging and execution. Oversee the development and implementation of SEO strategies to increase organic visibility and improve search rankings. Conduct keyword research, competitive analysis, and guide on‑page/off‑page optimization. Collaborate with content creators to integrate SEO best practices into content development. Lead the planning and management of paid media campaigns across Google Ads, Meta, and other digital platforms. Manage budgets, bid strategies, and audience targeting to maximize ROI. Analyze campaign performance and implement data‑driven optimizations. Design and execute targeted email campaigns to drive engagement, conversion, and retention. A/B test subject lines, content, and CTAs to optimize performance. Monitor deliverability, open rates, click‑through rates, and conversions. Increase brand awareness through a cohesive marketing plan aligning with global expansion objectives. Manage CRM platforms (e.g., Braze, HubSpot) to enhance customer segmentation, engagement, and retention. Develop and optimize customer journeys and lifecycle marketing strategies. Leverage data insights to personalize communications and improve customer experience. Qualifications Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s degree an asset). 8+ years of digital marketing experience, preferably with a high‑growth or innovative national brand. Flexibility to work outside standard hours to manage campaign cycles or operational demands. Proven success in SEO, CRM, email marketing, paid media, and social media strategy. Strong analytical and technical skills with tools like Google Analytics, SEMrush, Braze, HubSpot, and Meta Ads Manager. Experience building digital marketing foundations and scaling them to meet business needs. Strong project management skills and ability to translate performance metrics into actionable insights. Excellent communication skills with the ability to work cross‑functionally in a collaborative environment. Proven ability to excel in fast‑paced, high‑growth environments by prioritizing shifting demands. Experience coaching and developing team members, with a passion for growing talent. Perks Competitive salary Benefits package Paid time off Casual dress code Employee discount On‑site parking Activate is a technology company building interactive gaming facilities across Canada and the US, fusing technology and physical activity to create live‑action gaming experiences. For more information, visit or check us out on Instagram – @activategames / Facebook @activategames. Activate is an equal opportunity employer. All qualified applicants will receive consideration for employment. Activate is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs and activities. To request reasonable accommodation for a protected characteristic, contact which is an email monitored for this purpose.We thank all applicants for their interest, however, only those candidates selected for interviews will be contacted. #J-18808-Ljbffr
