Director Lifecycle Organic Growth
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Lead lifecycle marketing and organic growth at KOHO, using Braze, SEO, and experimentation in a remote-first environment. Own measurable customer growth.
As Director, Lifecycle & Organic Growth, you will set strategy for email, push, in-app, SMS, SEO, GEO, app stores, and content. You will lead seven people while partnering with Product, Data, Legal & Compliance, Creative, Marketing, and Engineering. The mandate connects owned channels to registrations, activation, engagement, retention, and contribution margin.
Key Responsibilities:
- Own strategy, roadmap, and targets for Lifecycle and Organic Growth
- Lead onboarding, activation, retention, reactivation, and cross-sell programs
- Set direction across SEO, GEO, ASO, content, and koho.ca
- Steward control groups, incrementality, experimentation, and executive reporting
- Manage governance, compliance, incidents, vendors, and team development
Requirements:
- 10+ years in lifecycle, CRM, or retention marketing
- 4+ years leading managers in consumer technology, fintech, or subscriptions
- Hands-on Braze expertise, including journeys, segmentation, Liquid, and CDPs
- Experience with SEO, ASO, content, AI search, and SQL
- Regulated-industry experience, Canadian regulation, and CASL knowledge
Direct KOHO’s owned-channel growth engine through lifecycle strategy, organic discovery, rigorous measurement, and compliant customer communications.
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