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Performance Marketing Specialist
1 day ago
We’re looking for a curious, data-driven Performance Marketing Specialist to support the execution and optimization of paid media campaigns that drive customer acquisition and measurable growth for Phoenix. This role is hands‑on and execution‑focused, working closely with senior marketers, creative, and product partners to improve performance across key paid channels. You’ll be responsible for managing campaigns day‑to‑day, analyzing results, and continuously testing and optimizing to improve conversion rates and efficiency. This is an opportunity to grow your performance marketing skillset in a fast‑moving, data‑informed environment. What You’ll Do: Execute and optimize paid media campaigns across performance channels such as Google Ads, Meta, TikTok, and Snapchat. Support customer acquisition funnel optimization by monitoring performance, identifying inefficiencies, and implementing improvements. Analyze campaign performance using core KPIs (e.g., CTR, CVR, CAC, ROAS) and share insights with the broader marketing team. Build and refine audience targeting and segmentation to improve conversion rates and traffic quality. Partner with creative and marketing teams to test ad copy, visuals, and landing page variations. Run A/B tests and structured experiments to improve campaign performance over time. Assist with budget pacing and channel‑level optimizations to ensure efficient spend. Help develop and execute retargeting and remarketing campaigns to convert high‑intent users. Maintain accurate reporting and dashboards to track performance and surface trends. Stay informed on platform updates, best practices, and emerging performance marketing tools. What You Bring: 2–4 years of hands‑on experience in performance or paid media marketing. Experience executing and optimizing campaigns on platforms such as Google Ads and Meta Ads (experience with additional channels is a plus). Working knowledge of analytics tools such as Google Analytics and ad platform reporting. Solid understanding of performance marketing metrics and how to use data to inform optimization. Strong analytical skills with attention to detail. Comfortable managing multiple campaigns and priorities in a fast‑paced environment. Clear communicator who collaborates well with cross‑functional partners. Eager to learn, test, and iterate — with a growth mindset toward performance marketing. You are passionate about improving the Canadian healthcare experience and have a personal connection to the space. Why Work at Phoenix? A Rewarding Mission: Through our asynchronous care model, Phoenix is reimagining patient‑centric care for Canadians across the country by making diagnoses and treatment delivery faster, more accessible, and completely discreet. Impact & Autonomy: You’ll work directly with passionate, experienced leaders who’ve seen the ups and downs of building a business and genuinely care about your growth. You won’t just execute — you’ll help shape the future of Phoenix and Raven. Collaborative In‑Office Culture: Based in the heart of downtown Toronto, our HQ team comes together on‑site five days a week to build fast and push what’s possible. We love the fast feedback loops, spontaneous brainstorms, and actually knowing the people we work with. Bonus points if you’re into the occasional foosball tournament or have strong opinions about the best lunch spot in the neighbourhood. Competitive Pay, Real Benefits: Our compensation bands are backed by real market data, so offers are competitive and fair. Our benefits package includes standard healthcare coverage, a remote‑first holiday season, and holistic wellbeing support — such as a wellbeing allowance and flexible additional time off to care for loved ones, support mental health, observe meaningful religious and cultural holidays, or when life just happens. Phoenix is an Equal Opportunity Employer. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, Phoenix will provide accommodations to applicants with disabilities throughout the recruitment, selection, and/or assessment process. If selected to participate in the recruitment, selection, and/or assessment process, please inform Human Resources staff of the nature of any accommodation(s) that you may require. Phoenix uses artificial intelligence (AI) to help review applications and screen resumes during the early stages of our hiring process. These tools assist our recruitment team, and all final hiring decisions are made by real people — not by automated systems. Thank you for your interest in joining the Phoenix team While we are lucky to attract a high level of interest in each of our roles, only candidates selected for an interview will be contacted. #J-18808-Ljbffr
