Principal Product Marketing Manager, Auth0

Overview Join to apply for the Principal Product Marketing Manager, Auth0 (AI) role at Okta for Developers 3 weeks ago Be among the first 25 applicants Get to know Okta. Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth. At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re lifelong learners who can bring unique experiences to the team. Join our team as we build a world where Identity belongs to you. What You’ll Be Doing Own the technical narrative: translate identity + AI concepts (OAuth/OIDC, RAG, MCP servers, fine-grained authorization) into positioning, messaging, and competitive differentiation. Partner closely with Product and Engineering: serve as the product marketing lead who understands architecture decisions, technical roadmaps, and development requirements. Lead GTM for emerging products: design and execute launches from Developer Preview through GA, ensuring adoption with enterprise developers and buy-in from executives. Create technical proof points: build demos, sample apps, SDK showcases, and solution briefs that prove value to builders and technical decision makers. Enable the field: arm sales, SEs, and partners with technically credible materials including battlecards, demo flows, and reference architectures. Represent Auth0 externally: speak at conferences, engage with analysts, and contribute to blogs or webinars where deep technical credibility is expected. Measure impact: define adoption, pipeline, and win-rate metrics for AI products and use data to refine strategy. What You’ll Bring Education/Background: Bachelor’s or advanced degree in Computer Science, Engineering, or a related technical field strongly preferred. Experience: 8+ years in product marketing, product management, or related technical GTM roles in SaaS/enterprise software. Direct experience launching AI-enabled products preferred. AI fluency: Knowledge of LLMs, agentic workflows, RAG architectures, and common AI developer frameworks (e.g., LangChain, LlamaIndex, GenKit). Identity/security knowledge: Familiarity with OAuth/OIDC, authorization models, and security best practices for developers. Technical storytelling: Ability to communicate complex technical concepts simply and persuasively to developers and executive buyers. Hands-on builder mindset: Comfortable with SDKs, APIs, and technical demos to validate and showcase value. Cross-functional leadership: Track record of driving GTM across Product, Engineering, Sales, and Marketing. Why Join Us At Okta, we don’t just talk about the future—we’re building it. With Auth0 for AI Agents, we’re defining how identity powers the next wave of applications. This is your chance to shape a new product line, influence an emerging market, and set the standard for secure, trusted AI experiences. We value diversity of backgrounds and experiences, and we encourage you to apply even if you don’t meet every requirement listed. Compensation & Benefits The OTE range for this position for candidates located in the San Francisco Bay area is between: $187,000—$281,000 USD The annual OTE range for candidates located in California, Colorado, New York and Washington is between: $167,000—$251,000 CAD. The annual salary range for Canada is between: $150,000—$226,000 USD. Okta offers equity (where applicable) and benefits including health, dental, vision, 401(k), FSA, and paid leave. To learn more about Total Rewards, visit rewards.okta.com/us or rewards.okta.com/can. What you can look forward to as a Full-Time Okta employee: Amazing Benefits; Making Social Impact; Developing Talent and Fostering Connection + Community at Okta Equal Opportunity & Additional Info Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use the accommodation request form. Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Privacy Policy. #J-18808-Ljbffr