Principal Partner Marketing Manager

Principal Partner Marketing Manager Base pay range: $100,000.00/yr - $135,000.00/yr Rewind is a cloud‑based data protection service that safeguards critical data for businesses of all sizes. We focus on backing up data in apps like Jira, GitHub, Confluence and Shopify. Backed by Insight Partners, Inovia, Bessemer and Atlassian Ventures, we were named one of Canada’s 50 fastest‑growing technology companies in 2023 (Deloitte Fast 50). Thriving At Rewind Team‑First Mentality: We put teamwork at the core of everything we do. Performance‑Driven Mindset: We are proactive, goal‑oriented, and deliver tangible, high‑quality results. Flexible Work‑Life Approach: We encourage balance and recharging, even while staying agile for urgent needs. Customer Centricity: Customer commitment shapes everything we do, from support to engineering. Taking Initiative: We value ownership and proactive problem‑solving. We Make Time for Fun: We work hard, but also make time to enjoy the journey. What You’ll Do Strategy & Program Ownership Own the end‑to‑end partner marketing strategy and align partner programs with company‑level growth goals, revenue targets and ecosystem priorities. Define the partner marketing roadmap, including acquisition, activation, enablement, co‑marketing and lifecycle programs, with clear prioritization and ROI accountability. Act as a strategic thought partner to the Director of Partnerships and senior marketing leadership on ecosystem growth, partner monetization and program investments. Create scalable processes and documentation that allow the partner marketing function to grow effectively. Measurement, Insights & Reporting Establish and evolve partner marketing KPIs and success frameworks (pipeline, activation rates, engagement, retention). Develop and own dashboards, translating data into clear insights and recommendations. Use quantitative and qualitative data to identify trends, risks and opportunities across partner segments and lifecycle stages. Go‑to‑Market & Cross‑Functional Leadership Lead the design and execution of scalable, insight‑driven partner GTM initiatives, optimizing for partner experience, revenue impact and operational efficiency. Drive strong cross‑functional alignment with Marketing, Partnerships, Sales, Product and RevOps as the central leader for partner GTM execution. Establish clear operating rhythms, project management standards and accountability for partner launches and campaigns. Partner Lifecycle & Revenue Growth Partner closely with Partner Account Managers (PAMs) to analyze partner lifecycle performance and design programs that increase activation, engagement, retention and pipeline contribution. Identify, size, prioritize and execute new co‑marketing, sponsorship and ecosystem opportunities with a strong bias for ROI. Own partner communications strategy and measure impact on engagement, feature adoption and partner sentiment. Systems, Enablement & Optimization Own and optimize the Partner Relationship Management (PRM) and Learning Management Systems (LMS), including segmentation strategy, reporting automation and usage analytics. Develop and continuously improve partner enablement content, using performance data, feedback loops and experimentation to improve partner outcomes. Refine partner program messaging and positioning through market research, competitive analysis and partner insights. What You’ll Bring 7–10+ years of marketing experience, with significant experience in SaaS, platforms or partner‑led growth environments. Proven track record of owning and scaling partner marketing programs that drive measurable revenue impact. Strong analytical and strategic mindset with the ability to turn data into executive‑level insights and decisions. Deep familiarity with SaaS tools, integrations, PRMs, LMS platforms and sales operations. Experience leading or mentoring others, balancing people leadership and hands‑on execution. Exceptional communication and presentation skills; confident influencing senior stakeholders and external partners. Human‑centric, collaborative approach to working with partners and cross‑functional teams. Comfortable operating in a fast‑paced, high‑growth startup environment with evolving priorities. Passion for growth, innovation and building category‑defining partner ecosystems. Location and Working Hours This role is remote across Canada , with a preference for candidates working in Eastern Time (EST), ideally in Toronto and Ottawa . Salary Range ~ $100,000 - $130,000 Compensation Philosophy The actual base salary will vary based on factors such as market and individual qualifications. If your expectations are above the range, we may consider a higher level for the right person and are committed to paying competitively and fairly. Pay is just one part of the overall compensation at Rewind. Why join Rewind At Rewind, you’ll shape the future of data protection for thousands of businesses. We’re performance‑driven, innovative and not afraid to challenge what’s possible. We value trust, accountability and respect for people’s time, while encouraging experimentation and critical thinking. How Rewind Will Support You Flexible work hours Employee stock options Health benefits 3 weeks vacation 7 life leave days 2 Level Up days for professional development 1 volunteer day Summer Fridays and office closed during the holiday break in December Paid parental leave Professional development allowance $1,000/year wellness/home office allowance AI Usage Our recruitment process may include the use of AI‑enabled tools to help manage and review applications efficiently. These tools assist our team, but hiring decisions are ultimately made by human reviewers. Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Marketing and Sales Industries Software Development #J-18808-Ljbffr