Marketing Content Manager

4 days ago

Remote, Canada Mosaic North America Full-time

Join to apply for the Marketing Content Manager role at Mosaic North America .

Newsletter Strategy & Lifecycle Management

  • Launch and Manage: Own the end-to-end execution of the RCS for Business newsletter, transforming it into a primary engine for customer awareness and lead nurturing.
  • Audience Engagement: Segment audiences to deliver tailored updates to both existing customers (retention/upsell) and prospects (consideration), ensuring the newsletter drives consistent engagement rather than just passive reading.

Strategic Content Development

  • Editorial Calendar Ownership: Create and maintain a bespoke content calendar that balances high-level thought leadership (future of messaging) with practical adoption guides (how-to get started).
  • High-Performance Standards: Ensure all assets are on-brand, visually compelling, and optimized for performance metrics (CTR, Open Rate) to drive measurable business impact.
  • Battlecards & Comparison Sheets: Develop "at-a-glance" competitive assets that clearly articulate the value of RCS for Business against legacy channels (SMS) and OTT competitors.
  • Metric-Driven Collateral: Focus messaging on key decision-drivers such as feature parity, superior open rates, verified sender security, and ROI, equipping the sales team to handle objections and close deals faster.

Web & Educational Blog Strategy

  • SEO-Driven Articles: Produce high-intent blog posts that answer technical and commercial questions.
  • Vertical Playbooks: Write industry-specific articles to help demonstrate specific use cases and solve industry pain points.

Seniority level

  • Associate

Employment type

  • Full-time

Job function

  • Marketing

Industries

  • Advertising Services

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