Vice President, Marketing and Donor Experience

The Position Reporting to the Chief Operating & Development Officer (CODO), the Vice President, Marketing and Donor Experience (Vice President) will lead one of Plan International Canada’s highest-impact portfolios. This role drives 85 percent of all private revenue (~$80M annually), oversees a $22M operating budget, and leads the largest team at Plan with 65+ marketing, digital, and donor experience professionals. The Vice President will shape and deliver the strategies that fuel Plan’s growth: Retention and value growth for 200,000+ donors through a modern, insight-driven donor experience. High-quality donor acquisition across diverse channels and products. Integrated mass marketing, brand, digital, product innovation, and forecasting that diversify and future-proof revenue. The Vice President will contribute an elevated marketing lens: campaign leadership, shared ownership of the enterprise MarCom strategy, refreshed digital and social operations, product development, pricing, category/offer positioning, demand sensing, insights, and conversion optimization. Why Join? Leave your mark on the world, and help advance girls’ rights, working at one of the Canada’s largest international development and humanitarian organizations. Plan is recognized for its exceptional work culture with outstanding employee engagement, high level of collaboration and —"people who care about people” environment. Elevate and transform the digital and marketing strategy. Modernize and enhance the donor journey by leveraging state-of-the art technology. Transform and elevate the Brand for the future. Ideal Candidate Experience Professional Experience: Executive-level marketing and sales leadership experience with direct P&L responsibility or equivalent, managing multimillion-dollar revenue and budget accountability. Expertise in building digital marketing solutions/channels, brand development and implementing marketing strategies to acquire, retain and grow the customer base and revenues. Experience within direct response and digital marketing, customer/donor fundraising lifecycle management, multi-channel growth strategies, program and product marketing. Experience in large, complex environments across private, public, large nonprofit or NGO sectors. A track record leading large (50+) high-performing teams. Experience with customer care and customer experience, retail, loyalty, and subscription programs are ideal. Key Skills: Expertise in strategic and operations planning, forecasting and program/product development. Proven ability in business process improvement, integration, data management/data analytics, forecasting, modelling, and performance analytics to drive decisions and improve outcomes. Strong analytical and problem solving. Ability and comfort with CRM systems, knowledge of digital platforms/integration, marketing technology eco-systems/technology stacks. Leadership Behaviours: Excellent relationship management abilities, strong communication skills, and comfort engaging senior executives, board members, donors, and partners. High integrity, strategic, sound judgment, and commitment to mission-driven work. Outstanding team leadership abilities, empowering, supportive, and humble. External learning focus – ensure market and competitor data is regularly scanned and incorporated. How to Apply To express interest in this exciting leadership opportunity, please apply by February 23, 2026, to Mandrake Management Consultants. Charles M. Lennox, Plan International Canada is a hybrid workplace; you will work from the office and from home. Plan International Canada hires based on merit and is strongly committed to equity and diversity within its community and to providing an inclusive workplace. Plan International Canada especially welcomes applications from Indigenous persons, persons with disabilities, visible minorities, women, persons of all sexual orientations and genders, and others with the skills and knowledge to productively engage with diverse communities. If you have a disability that may affect your ability to perform in a role in which you are interested, we will be happy to discuss with you what adjustments or arrangements we can make to accommodate your needs. If your disability is likely to affect you adversely within the application process itself, please let us know (as soon as you feel comfortable to do so) so that we can consider any adjustments to the process that will allow you to be considered fairly for the role. Consistent with our Safeguarding Children and Young People Policy, the successful candidate must receive clearance by a police background check, including the vulnerable sector screen. Applicants must be eligible to work in Canada. #J-18808-Ljbffr