Marketing Data Analyst

7 days ago

Peterborough, Canada The ONE Group Ltd Full time

Marketing Data Analyst - Peterborough (2days in the office) - Salary up to £35,000

Are you able to interrogate data, analysis through different platforms?

Have you utilised data visualisation tools?

Do you understand email service platform provider and email marketing best practice?

Do you have 3 years marketing experience with solid understanding of CRM?


I'm supporting a hugely successful company within the Audio and Publishing space. They are looking for an experienced Marketing Data Analyst to join their team, working closely with the CRM & Marketing Manager.

This is a pivotal role working across all teams in the B2B department, supporting multiple workstreams, change projects and business as usual goals.


Marketing Data Analyst:

Responsibilities include...

  • Supporting CRM & Marketing manager in the planning and execution of marketing campaigns; analysis, segmentation and reporting (magazines, digital and events)
  • Focus on driving revenue, acquisition and retention of customer audiences.
  • Drive the integrity of data - collated and maintained to be able to produce accurate analyis, reporting and segmentation.
  • As a brand ambassador, manage changes to the email marketing templates, ensuring that all users remain compliant and on-brand
  • Deliver campaign tactics for customer-led multichannel marketing plans for engagement and acquisition and retention; from segmentation of audience, building campaigns and reporting of campaign success metrics that support Objectives and Key Results (OKRs)
  • Administer the Email Service Provider (Adestra) new starters, advising on Email Marketing best practice; ensuring importing / data mapping and data table management rules are clear, and support on queries that need to be raised via the Adestra Account Manager
  • Managing data imports and list management, to drive data strategy in achieving completeness, uniqueness, consistency and accurate database values


This is a hybrid position where you will be working from home and their office location in Peterborough (minimum of 2 day per week).


About You:

  • 3 years marketing experience in a similar position (within publishing would be advantageous)
  • Attention to detail, accuracy, analysis, and the ability to interrogate is your superpower.
  • Intermediate Microsoft Office understanding, especially Excel, with proven success using v-lookups is a must
  • Experience of working with CRM / database management systems and processes.
  • Able to use your own initiative, working autonomously, but also collaborating and communicating exceptionally within a team.
  • Experience of working with Email Service Providers.
  • Previous experience of working with analytical tools/platforms.

Benefits:


• 25 days holiday + bank holidays + 2 volunteer days

• Wide range of learning opportunities to support with your Career Development

• Opportunity to buy additional holiday

• Enhanced Maternity and Paternity pay

• Company pension

• Cycle to work scheme, tech loan scheme and groups discounts for healthcare insurance

• Thrive initiatives – Wellbeing

• Discounted high street vouchers

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