Senior Brand Manager

Job Description Are you a seasoned brand marketer that excels in delivering robust marketing strategies to elevate consumer sales growth? Join us as a Senior Brand Manager to inspire the team and orchestrate collaborative conversation across departments to take the brand to the next level Core Responsibilities Deliver Canada consumer sales annual growth target by driving the increase of our active user base and strengthening the health of the brand. Develop and implement marketing plans for the assigned portfolio and audience to recruit more kids and shoppers based on key consumer/shopper and media insights in Canada. Collaborate strongly with multiple partners including internal Marketing sub‑teams, Sales teams, Operations teams and global Marketing teams. Fully mobilize the LEGO® Group ecosystem of the owned/earned/shared/paid (OESP) channels by working cross‑functionally to achieve maximum sales and brand impact. Build the kids audience strategy and implement the annual media planning by working with Global/Americas region and media agency. Optimize the relationships with our external media agency, creative agency and IP partners to generate strong and sustainable consumer demand. Be part of the marketing leadership team to develop and lead the brand marketing team alongside the Head of Marketing. Do you have what it takes? Proven experience in branding and marketing, with the ambition and experience to think ‘big’ and execute world‑class campaigns. Preferable experience in the branded goods industry or categories including but not limited to Apparel & Fashion, Retail, Luxury, CPG, and Sports. Strong strategic, digital and well‑rounded end‑to‑end thinking – the ability to translate global or regional strategy into local priorities. Strong understanding of “Audience First” approaches and experience leading large‑scale integrated marketing campaigns, digital/social communication, and partnerships/sponsorships. Demonstrated results orientation with successful experience in decision making, data‑centricity, bravery to test hypothesis, a constantly‑learning approach, strong analytical and evaluation skills and ability to turn findings into action. Acute attention to detail with strong project management skills; experience working in a very fast‑paced environment delivering high quality outcomes. Strong collaborator, able to work across internal functions and external partners. Strong verbal and written communication skills in English (French a plus). Excellent MS Office skills – especially Excel, Word and PowerPoint. High curiosity and aptitude for emerging AI tools. Relocation There is no relocation budget for this role. Hybrid Working Model Our workplace enables our LEGO colleagues to be and do their best at work. Introducing a flexible way of working is a great example of how we live up to our ambition. This 3‑day in‑office hybrid model will exemplify our People Promise by embracing the different life situations of our colleagues. Benefits Family Care Leave – enhanced paid leave options. Insurances – life and disability insurance. Well‑being – resources and benefits to nurture physical and mental wellbeing. Colleague Discount – generous discount from day 1. Bonus – reward scheme based on goal attainment. Workplace – average of 3 days per week in the office, with the hybrid work policy discussed during recruitment. Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Join the LEGO® team today. #J-18808-Ljbffr