Lead Product Manager

Overview Lead Product Manager - New User Experience & Growth at Apartment List. Join to apply for the Lead Product Manager - New User Experience & Growth role at Apartment List . At Apartment List, we’re on a mission to help every renter find a home they love at the value they deserve. As a two-sided marketplace, we serve both renters and property partners (apartment managers and marketers). Finding a home is one of the most important—and stressful—decisions people make. Our platform pairs ready-to-move renters with properties that truly fit their lifestyle, backed by smart technology and a pay-for-performance business model that aligns us with renter and partner success. We’ve already helped more than one million families find a place they love, but we’re just getting started. Join us as we reimagine the rental journey with personalization, trust, and AI-powered guidance at the center. Responsibilities Own the new user product experience from first touch to registration, building experiences that inspire action, curiosity, and confidence Develop and rigorously test innovative product-led growth loops designed to dramatically increase new user acquisition and engagement, including strategies for sharing functionalities, referral programs, social media integration and engagement, and content-led virality Lead experiments on value propositions, messaging, and flows to drive signups and optimize conversion Collaborate with Marketing on priorities to amplify social campaigns, word-of-mouth moments, and branded first impressions; translate insights into new product features or enhancements Use data to prioritize opportunities, size impact, and track performance across growth surfaces Build prototypes and run experiments with design, engineering, and analytics to validate and ship quickly Use quantitative data to identify opportunities and qualitative data to validate and size opportunities Deliver measurable outcomes against acquisition, activation, and referral KPIs Qualifications You have 5+ years of experience in product management, ideally with a focus on consumer growth, new user experiences, viral mechanics, and referral ecosystems Self-starter, someone who doesn’t wait for someone to tell them what to do Experience driving measurable impact through experimentation, testing, and iteration across top-of-funnel surfaces Ability to write basic SQL queries to pull your own data to guide decisions Ability to create Figma mocks or prototypes to move ideas forward without waiting on others Comfort with ambiguity, outcomes-oriented, and bias toward action Balance creative intuition with data-driven thinking, and know when to try scrappy vs. scale Thrives in fast-paced environments and collaborates with marketing, design, engineering, and analytics Believes in the power of personalization and matching—not just searching—and wants to help more renters find homes they love Knowledge of SEO & AEO best practices is a plus What’s In It For You A high-ownership role with executive visibility and a meaningful impact on growth and brand reach A smart, kind, and collaborative team that values fast learning, candid feedback, and real outcomes The opportunity to shape how millions of renters discover and engage with Apartment List A remote-first work environment with flexibility, inclusion, and career development at the core Pay Range At Apartment List, we carefully consider a variety of factors to determine compensation for each position, including the role, level, and work. The Canadian Total Target Compensation (TTC) for this position is: Zone 1: $132,000 - $160,000 TTC (including $119,000 - $144,000 base salary) + equity Zone 2: $119,000 - $144,000 TTC (including $107,000 - $129,000 base salary) + equity This reflects the compensation target for new hire salaries for the position across all Canada locations. Please note, the compensation details provided do not include benefits and perks that we offer. We also rely on market indicators along with considering your work location, job related skills, experience and relevant education and training, to determine compensation that is fair and competitive for you. Apartment List will consider paying compensation near the higher of the range in exceptional circumstances, where candidates have the experience, credentials or expertise that would warrant such consideration. It is always our goal to hire exceptional talent and we would be happy to share more about compensation during the hiring process. Seniority level Mid-Senior level Employment type Full-time Job function Product Management and Marketing Industries: Internet Marketplace Platforms #J-18808-Ljbffr