Search Engine Optimization Specialist

5 days ago

Canada OpenMoves Full time

Job Title: SEO Specialist

Location: This is a remote work opportunity for someone located in Ontario or Quebec

Employment Type: Full-Time


About Us:

At OpenMoves, we specialize in delivering exceptional digital marketing solutions for a diverse range of clients. We’re passionate about helping businesses grow their online presence, drive organic traffic, and achieve measurable results. Our team is made up of talented, innovative, and driven professionals who are committed to staying ahead in the fast-paced digital landscape.

We’re looking for a data-driven and creative SEO Specialist to join our team and play a key role in optimizing our clients’ websites for search engines, increasing their visibility, and driving meaningful organic traffic.



Key Responsibilities:

SEO Strategy Development:

  • Develop and implement effective SEO strategies for a variety of clients, tailored to their unique needs and industries.
  • Conduct keyword research and competitor analysis to identify opportunities for growth.
  • Leverage expertise in local and multi-location SEO to optimize campaigns for clients with multiple business locations, ensuring strong local search visibility.

On-Page Optimization:

  • Optimize website elements including title tags, meta descriptions, headings, internal linking, and image alt attributes.
  • Ensure content is aligned with SEO best practices and user intent.

Off-Page Optimization:

  • Monitor and analyze backlink profiles to ensure a strong off-page presence.
  • Help build and maintain high-quality backlinks through ethical link-building strategies.

Technical SEO:

  • Conduct regular audits to identify and resolve technical SEO issues such as crawl errors, broken links, and page speed optimization.
  • Collaborate with developers to implement schema markup, site architecture improvements, and mobile optimization.

Content Strategy:

  • Collaborate with content creators to develop and optimize SEO-friendly content.
  • Identify trending topics and long-tail keyword opportunities to create high-performing blog posts and landing pages.
  • Build hub-and-spoke strategies

Analytics and Reporting:

  • Monitor and analyze website performance using tools like Google Analytics, Google Search Console, and third-party SEO platforms (e.g., SEMrush, Ahrefs).
  • Prepare monthly performance reports, providing insights and actionable recommendations.

Client Collaboration:

  • Communicate regularly with clients to present SEO strategies, progress updates, and performance reports.
  • Educate clients on the value of SEO and how it contributes to their broader marketing goals. Internal Collaboration
  • Work collaboratively with Paid Media and Web Development/CRO teams to help ensure a holistic approach across all digital marketing efforts.­



Qualifications:

  • At least 5 years proven experience as an SEO Specialist or similar role, with a track record of successful SEO campaigns in B2B, lead-gen, and ecommerce.
  • Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
  • Hands-on experience with SEO tools such as GA4, Google Search Console, SEMrush, Ahrefs, Moz, or similar.
  • Hands-on experience with AI tools for writing, and SEO analysis
  • Proficiency in Web analytics, data interpretation, and reporting.
  • Experience setting up conversion tracking, including but not limited to: Creating Tags in Google Tag Manager, setting up key events in GA4, etc.
  • Basic knowledge of HTML, CSS, and JavaScript (preferred).
  • Strong written and verbal communication skills.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Familiarity with CMS platforms like WordPress, Webflow, Shopify, or Squarespace.
  • A passion for staying up-to-date with the latest SEO trends and algorithm updates.



What We Offer:

  • Competitive compensation package
  • Remote work.
  • Opportunity to work with a talented, supportive, and collaborative team.
  • Professional development opportunities, including training and certifications.
  • Paid time off and holidays.
  • A chance to make a meaningful impact on clients’ businesses and grow within our agency.



OpenMoves is committed to employment equity, diversity, inclusion and Indigenization in the workplace and welcomes applications from individuals from equity seeking groups such as women, radicalized/visible minorities, indigenous/aboriginal people, people with disabilities, people who identify in the LGBTQ+ community and others who reflect the diversity of Canadian society.

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