Senior LinkedIn Strategist

4 hours ago


Toronto, Canada Abe Full time

Senior LinkedIn Strategist (Remote Canada) - Future Opening Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Abe is a specialized consultancy focused exclusively on social media advertising. We help clients leverage LinkedIn, Meta, and more to reach, engage, and convert their target audiences. This role reports to the Associate Director and is a crucial part of the social media team. Roles & Responsibilities Oversee and lead a collection of Social Media accounts Serve as direct support to client contacts Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements Build strategies for clients each quarter Create, maintain, and optimize budgets for paid media campaigns Provide fractional support for internal marketing within a boutique agency at Directive Deeply understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Responsible for personal productivity and utilization Work directly with Associate Director to ensure internal and client goals are being achieved Understand the value of Programmatic campaigns Drive cross‑sells, upsells, and referrals via client relationships and professional network Execute and optimize LinkedIn advertising campaigns, including ad copywriting, TAM development, and targeting to maximize ROI What You Offer 4+ years experience working at a performance/digital marketing agency, supporting B2B clients Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads Understanding of LinkedIn Ad Units (conversation ads, document ads, ctv, etc.) Proficiency in LinkedIn Campaign Manager, Zoominfo, 6Sense, and related tools Ability to delegate to junior team members to ensure joint success Strong understanding of paid principles: keyword research, ad copywriting, bid management, and optimization Ability to analyze campaign performance with tools like Google Analytics, GA4, Excel, or other analytics platforms Ability to drive results and measure via OCT Experience with audience segmentation by tier, job title, etc. Proven success with mid‑market or enterprise accounts Ability to translate and articulate strategy and tell stories with data Equal parts competitive and curious; a true problem solver Stays on the cutting edge of the industry, always looking for opportunities to grow and share Organizes, prioritizes, and manages multiple projects simultaneously Quality‑obsessed and dedicated to advertising excellence Travel to visit clients approximately once per year, per client or as needed What Success Looks Like Encompasses core values in every interaction, internally and externally Effectively manages approximately five mid‑tier and enterprise accounts Meets and exceeds department‑level KPIs, such as client growth and goal attainment; core KPIs include client NSMs and Client Satisfaction scores Builds client trust and relationships that foster consistent renewals Cross‑sells services aligned with client goals and objectives Clearly communicates results to client points of contact and executives Exhibits exceptional decision‑making related to strategic direction for accounts Benefits Medical, dental, vision plans, disability, and life insurance coverage for you and your family; 100% employer‑paid plan for you and 50% employer contribution for dependents Benefits to support the whole person:



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