Lead Growth Marketing Manager

TRM Labs is a blockchain intelligence company committed to fighting crime and creating a safer world. By leveraging blockchain data, threat intelligence, and advanced analytics, our products empower governments, financial institutions, and crypto businesses to combat illicit activity and global security threats. At TRM, you’ll join a mission‑driven, fast‑paced team made up of experts in law enforcement, data science, engineering, and financial intelligence, tackling complex global challenges daily. Whether analyzing blockchain data, developing cutting‑edge tools, or collaborating with global organizations, you’ll have the opportunity to make a meaningful and lasting impact. The Marketing team at TRM Labs is looking for a Lead Growth Marketing Manager to scale pipeline impact through full‑funnel demand campaigns that drive measurable revenue outcomes. You’ll lead campaign strategy and execution across key customer segments and geographies, directly partnering with Sales and cross‑functional stakeholders to convert market interest into pipeline and bookings. Impact you will have Full‑Funnel Campaign Ownership – Lead end‑to‑end strategy, execution, and optimization of global demand generation campaigns. Pipeline Generation at Scale – Drive $10M+ in qualified pipeline sourced through campaign activities. Sales + Marketing Alignment – Build tight collaboration with Sales, especially in key segments like expansion accounts and strategic industries. Segment Specific Campaigns – Build repeatable and scalable campaign motions tailored to enterprise, mid‑market, and regional needs. Global Campaign Execution – Execute integrated campaigns across regions with localized strategy, channel mix, and cultural nuance. Attribution + ROI Insights – Partner with Marketing Ops and RevOps to track, attribute, and optimize campaign performance. What we’re looking for 6–10 years of experience in B2B SaaS marketing, focusing on demand generation and pipeline growth. Proven ability to drive revenue‑impacting campaigns in partnership with Sales, Product Marketing, and RevOps. Experience marketing to technical or compliance‑oriented buyers, ideally in highly regulated industries. Familiarity with global campaign execution and pipeline development across diverse customer segments and regions. Hands‑on experience with pipeline attribution tools, campaign performance metrics, and MarTech infrastructure. Strong project management and executional rigor, with a bias for impact, iteration, and scale. Ability to build influence across GTM teams through data‑backed storytelling and visible campaign success. Comfortable working in fast‑paced, high‑growth environments with evolving goals and priorities. About the Team 16‑person global marketing team across Demand Gen, Regional Marketing, Product Marketing, and Brand. Strong async culture with collaborative rituals – weekly sprint planning, shared dashboards, retrospectives, performance reviews. Core collaboration hours: 8am–12pm PST. No on‑call or weekend requirements. Campaigns, insights, and ops work tracked against shared sprints and team KPIs. Learn about TRM Speed in this position Launch and optimize high‑impact campaigns in weeks, not quarters – rapidly translating market signals and sales input. Iterate relentlessly based on performance data – quickly pivoting strategy to double down on what’s working. Collaborate with Sales and RevOps in real time – removing blockers and co‑creating fast experiments. Life at TRM Labs Our Leadership Principles shape everything we do—how we make decisions, collaborate, and operate day to day. Impact‑Oriented Trailblazer – customers first, speed, focus, adaptability. Master Craftsperson – speed, high standards, distributed ownership. Inspiring Colleague – humility, candor, one‑team mindset. Accelerate your Career Work alongside top experts and learn every day. Embrace a growth mindset with development opportunities tailored to your role. Take on high‑impact challenges in a fast‑paced, collaborative environment. Thrive in a culture of coaching, where feedback is fast, direct, and built to help you level up. What to Expect at TRM TRM moves fast—really fast. We operate with urgency, ownership, and high standards. As a result, you’ll be joining a team that’s highly engaged, mission‑driven, and constantly evolving. To support this intensity, we’re intentional about rest and recharge. We offer generous benefits, including PTO, holidays, and parental leave for full‑time employees. TRM may not be the right fit for everyone. If you’re optimizing for work‑life balance, we encourage you to ask interviewers how they personally approach balance within their teams, reflect on whether this is the right season in your life to join a high‑velocity environment, and be honest with yourself about what energizes you—and what drains you. The Stakes Are Real Jumping online after hours to support urgent government requests tracing ransomware payments. Delivering actionable insights during terrorist financing investigations. Collaborating across time zones in real time during a major global hack. Building new processes in days, not weeks, to stop criminals before they cash out. Analyzing blockchain data to recover stolen savings and dismantle trafficking networks. Thrive as a Global Team We cultivate a strong remote culture through clear communication, thorough documentation, and meaningful relationships. We invest in offsites, regional meetups, virtual coffee chats, and onboarding buddies to foster collaboration. By prioritizing trust and belonging, we harness the strengths of a global team while staying aligned with our mission and values. Join our mission We’re looking for team members who thrive in fast‑paced, high‑impact environments and love building from the ground up. TRM is remote‑first, with an exceptionally talented global team. If you enjoy solving tough problems and seeing your work make a difference for billions of people, we want you here. Don’t worry if your experience doesn’t perfectly match a job description— we value passion, problem‑solving, and unique career paths. If you’re excited about TRM’s mission, we want to hear from you. As set forth in TRM Labs’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. #J-18808-Ljbffr