SEM Manager

SEM Manager Department: Paid Search Employment Type: Full Time Location: Canada Compensation: $70,000 - $80,000 / year Overview Who We Are Mission: At Clever Digital Marketing, we are on a mission to empower large-scale home improvement companies by fueling their top-line revenue through innovative digital marketing strategies. By bridging the gap in the industry for a highly profitable digital lead vendor, we’ve created a unique space where growth isn’t just supported—it’s catalyzed. Product: Clever Digital Marketing delivers outcome-driven paid advertising and strategic advising solutions. We don’t focus on clicks and impressions—we focus on net sales. Our customized, data-driven strategies are tailored to each client’s unique needs, ensuring measurable impact and scalable profitability. Scale: In just three years, we’ve partnered with over 50 large-scale home improvement companies across the USA and Canada, helping them generate $250 million in revenue. By integrating seamlessly with our partners and leveraging our core value of Extreme Ownership, we’ve set bold targets, driving shared success. We’re on track to help our clients achieve $325 million in revenue next year. Impact: As trusted subject matter experts in the home improvement space, we are redefining what it means to deliver value. Our commitment to authenticity and collaboration ensures we remain a powerhouse of growth, innovation, and measurable results for every client we serve. What You'll Do Work with the Sr. SEM Manager to help lead day-to-day campaign management, ensuring all campaign objectives are met through analyzing performance and making data-driven optimizations Manage budget pacing to ensure campaigns are on target for monthly budgets and performance goals Lead the development and launch of campaigns across Google, Bing, GDN, and YouTube Proactively identify and pursue opportunities to scale successful campaigns and optimize underperforming ones Use advanced analytics and data-driven decision making to inform budget allocation and targeting strategies Lead overall account audits to determine what restructures, expansions, and optimizations can be made to improve performance Continuously monitor and apply industry developments, emerging trends, and best practices in paid search advertising Provide guidance and support to Analyst and Coordinator, helping them develop their skills and improve campaign outcomes Create and implement robust A/B testing frameworks to continuously optimize campaign performance Assist with reporting insights and ensure quality of final reporting deliverables What We're Looking For Fluent in English 3+ years experience in a PPC performance marketing role Managed budgets of $250,000/mo+ in Google Ads Advanced knowledge and in-depth experience with Google Ads Ability to clearly and effectively articulate thoughts and points with strong verbal and written communication skills High levels of integrity, autonomy, and self-motivation. A natural inclination to move things forward Preferred but not required: Google ad campaigns for home improvement companies What We Offer An incredible team and culture. We’re a high-performance, feedback-oriented, and data-driven organization where everyone is empowered to succeed. Our culture thrives on collaboration, extreme ownership, and a commitment to continuous improvement. We believe in integrity as a cornerstone of our success, making decisions that align with our principles even when it’s challenging. We celebrate winning together by supporting and lifting each other up, ensuring every victory is shared. At our core, we embrace Kaizen, the philosophy of continuous improvement, knowing that small changes can lead to extraordinary results. This is more than a workplace—it’s a place where you’ll grow, learn, and thrive alongside passionate teammates who are as invested in your success as you are. Be part of a rapidly scaling company that’s redefining performance marketing for the home improvement industry. Competitive compensation that reflects your expertise and contributions. Enjoy the flexibility of a fully remote work environment, with the option to collaborate in person at our Vaughan office whenever you need a change of pace. 15 days of paid time off (PTO) annually, with the freedom to use them as you see fit. Comprehensive group benefits, including health, dental, and more, to support your well-being. A company-provided MacBook and a home office budget to help you create your ideal workspace. Merch deliveries to help you get started and feel part of the team. A work abroad policy to support you when you need a fresh perspective or a new working environment. Opportunities to connect with #Clever teammates in person, whether at our Vaughan office, through meetups across Canada, or at company-wide events and off-sites. Clever Digital Marketing values the unique skills and experiences each individual brings to the team. We are happy to provide reasonable accommodations to candidates in need of support during the recruitment and selection process. #J-18808-Ljbffr