Directeur Marketing

About Propulso At Propulso, we’re rethinking how organizations understand real‑world movement. Our ethical, privacy‑conscious data products, GeoIndicator and GeoMarketing, help retailers, tourism leaders, cities, parks, and agencies make smarter decisions, faster. We’re a growing B2B SaaS team that values innovation, collaboration, and impact. We work with clients across North America who trust us to deliver insights that balance business performance with respect for privacy and community well‑being. Joining Propulso means joining a culture where curiosity, agility, and teamwork drive everything we do. We’re passionate about empowering our people, supporting growth, and building technology that matters. About the role We’re looking for a strategic and hands‑on Marketing Director to amplify Propulso’s voice in the market and drive our next stage of growth. You will design and execute a comprehensive marketing strategy covering digital inbound, content, SEO, branding, and events. This is a role where strategy meets execution. It is ideal for someone who thrives on both big‑picture thinking and rolling up their sleeves to make things happen. What you will do Define and evolve our brand identity, ensuring consistency across all channels and client touchpoints. Establish, track, and report KPIs for lead generation, campaign performance, and pipeline contribution. Design and execute account‑based marketing campaigns targeting Propulso’s key verticals (retail, tourism, urban planning, government, etc.). Craft compelling thought leadership content (whitepapers, case studies, webinars, press releases) to position Propulso as a leader in location intelligence. Optimize and manage our website, SEO, and online presence to drive sustained organic growth. Lead digital marketing initiatives across priority platforms (LinkedIn, Google Ads, targeted industry media) to increase visibility and generate inbound leads. Plan and manage paid campaigns, continuously refining based on data‑driven insights and ROI. Collaborate with sales to align messaging, campaigns, and pipeline objectives. Coordinate Propulso’s presence at industry events, trade shows, and conferences, overseeing both strategy and logistics. Contribute to employer brand initiatives to support talent attraction and retention. What you bring to the table 7–10 years of progressive marketing experience in B2B SaaS, ideally in analytics, data, or geospatial technology. Proven success driving measurable growth in inbound leads, pipeline generation, and brand visibility. Strong expertise with marketing automation, analytics, and SEO tools (HubSpot, Google Analytics, SEMrush/Ahrefs, CMS platforms). Strong expertise in digital marketing (SEO, SEM, LinkedIn Ads, Google Ads) and content strategy. Experience with account‑based marketing and nurturing campaigns targeting enterprise clients. Exceptional communication skills with the ability to turn complex technical concepts into engaging stories. Hands‑on experience creating high‑impact content (blogs, case studies, webinars, whitepapers). Demonstrated leadership: experience building or managing small marketing teams and/or working with external contractors/agencies. Strong project management and organizational skills, with a track record of delivering multiple initiatives simultaneously. Bilingual in English and French (spoken and written). What we offer Competitive base salary + variable compensation tied to new revenue and expansion. Generous vacation. A culture of collaboration, growth, and innovation where your work directly impacts clients and communities. Seniority level Director Employment type Full‑time Job function Marketing and Sales Industries Software Development #J-18808-Ljbffr