Internship – Digital Marketing

The Organizational Setting

The International Civil Aviation Organization (ICAO) is a specialized agency of the United Nations that supports cooperation among its Member States in international civil aviation.

The Capacity Development and Implementation Bureau (CDI) supports Member States and the global aviation community through a diverse portfolio of products, services and initiatives, including implementation support, training, events, publications, data services and digital platforms.

The Marketing Team supports this portfolio through integrated marketing campaigns, email and social media, audience engagement, events, customer relationship management (CRM), marketing technology, analytics and digital content platforms.

Under the supervision of the Marketing Manager and with guidance from members of the Marketing Team, the intern will contribute to these activities while gaining practical experience in digital marketing and communications in an international United Nations environment.

Learning and Development Opportunities

The internship provides hands‑on exposure to campaign development, content marketing, CRM and audience segmentation, marketing analytics, event promotion, digital platforms and the responsible use of AI‑enabled tools. The intern will work with an international team, gain exposure to ICAO programmes and stakeholders across the global aviation community, and have opportunities for professional development, networking and participation in relevant ICAO learning activities. The primary focus of the internship will be the development and adaptation of digital marketing content across email, social media and other digital channels, with additional exposure to events, CRM, audience data and marketing analytics.

Terms of Reference

Under the supervision of the Marketing Manager, the intern will:

• Support social media and digital content development
  • Research and draft social media content supporting ICAO products, services, events and digital content.
  • Adapt marketing messages for different audiences and digital channels.
  • Assist with the preparation of basic creative assets using approved tools such as Canva, VEED or similar applications.
  • Support coordinated promotional initiatives.
  • Compile information, images and source materials required for campaign development.
  • Prepare social media materials for review and coordination through applicable ICAO approval processes.
• Support digital marketing campaigns and email communications
  • Assist with the preparation and coordination of digital marketing campaigns for ICAO products, services, events and initiatives.
  • Draft and prepare marketing emails, newsletters and other digital communications.
  • Support recurring email, newsletter and social media initiatives.
  • Assist with campaign scheduling, quality assurance and coordination of promotional assets.
  • Support the promotion of ICAO products, services, events and digital content.
  • Assist with monitoring campaign performance and preparing concise performance summaries.
• Support event marketing and audience engagement
  • Support marketing activities for ICAO global and regional events before, during and after events.
  • Assist with event mobile-app content and provide participant support where required.
  • Assist with audience research and draft outreach messages under supervision.
  • Support collection of participant and stakeholder testimonials.
  • Assist with ICAO Products and Services booths and other onsite promotional activities.
  • Support preparation of event marketing snapshots and post‑event information.
• Support CRM, audience data and marketing analytics
  • Support CRM and audience‑data management.
  • Support consolidation of email, website, social media and campaign performance data.
  • Assist in preparing simple reports, dashboards and presentations to support marketing planning and decision‑making.
• Support ICAO digital content platforms
  • Support marketing and audience‑development activities for ICAO TV and UnitingAviation.
  • Assist with promotion of articles, videos, webinars and other digital content.
  • Compile platform and campaign performance metrics, including article, email and