Senior Data Analyst

This is a high visibility role with opportunities to work with Marketing Managers. The Senior Data Analyst will work as part of a larger team to improve the effectiveness and efficiency of Marketing Campaigns The data analyst will understand marketing and customer data and define ways to incorporate the data for descriptive analytics. Position Responsibilities: Generate relevant, practical insights through sophisticated data analysis and visualization, translate data-driven output into business language, and make appropriate recommendations to marketing partners Design and drive sophisticated analysis that solves marketing business challenges Become a data SME for Campaign Management Drive automation by building data models, semantic layers, with a focus on automating insights Provide, understand, and detail various data sources and how they can be aggregated to the larger dataset Collaborate with multiple marketing partners to define campaign scope through data analysis – including opportunity sizing, mailing lists, segmentations, and projection Detail oriented – validate the integrity, quality, and accuracy of data by testing work done by data engineers Perform data analysis to suggest improvements to increase campaign conversion and channel penetration Learn and understand how work you’re doing fits into the broader initiative Ensure all work is held to the highest ethical standards Required Qualifications: Minimum Bachelor’s degree in Statistics, Applied Mathematics, Data Science, Engineering, Computer Science, or a closely related field or equivalent experience is encouraged Proficient in crafting business intelligence systems, dashboard reporting, and analytical reporting (Power BI, Advanced MS Excel) Proficient in data analysis process - data wrangling, data cleansing, exploratory data analysis Experienced in logical data modeling – building denormalized models Proven foundation in statistics and related technical subject areas Ability to work with complex datasets Demonstrable proficiency in programming with Python and SQL, exposure to other programming languages and analysis tools (e.g. R, PySpark) Knowledge of software development standard methodologies (e.g. Git, DevOps, Agile) Excellent knowledge of relational database models Preferred Qualifications: An advanced degree or equivalent experience in a quantitative field When you join our team: We’ll empower you to learn and grow the career you want. We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words. As part of our distributed team, we’ll support you in crafting the future you want to see. #LI-Hybrid 關於宏利和恒康 宏利金融公司是一家業界領先的國際金融服務商，致力於幫助人們實現「輕鬆投資理財，樂享豐盛人生」。若要進一步了解我們，請瀏覽 宏利是平等機會僱主 在宏利／恒康，我們擁抱多元。我們致力於吸引、培養及挽留和所服務客戶同樣多元的員工，並從而營造包容的工作環境，接納文化和個體差異。我們矢志維持公平的招聘、挽留、晉升及薪酬制度，我們管理的所有實踐及項目不會因種族、血統、原籍地、膚色、族裔、國籍、宗教或宗教信仰、信仰、性別（包括懷孕及其相關情況）、性取向、遺傳特徵、退伍軍人身份、性別認同、性別表達、年齡、婚姻狀況、家庭狀況、殘疾或受適用法律保護的任何其他因素而區別對待。 我們的首要任務是消除障礙，為員工提供平等就業機會。人力資源部代表將盡力為應徵過程中提出要求的申請人提供合理協助。申請人要求提供協助所分享的信息將會按照適用法律及宏利／恒康政策儲存及使用。應徵過程中如需協助，請聯絡 。 Referenced Salary Location Waterloo, Ontario Working Arrangement 混合式 Salary range is expected to be between $109,600.00 CAD - $159,600.00 CAD If you are applying for this role outside of the primary location, please contact for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions. #J-18808-Ljbffr