Technology Commercialization Lead

1 month ago

Montreal, Canada Haply Robotics Full time

Expanding on the role of Technical Sales with the provided characteristics and interests involves detailing a profile that combines technical knowledge, sales acumen, and a proactive approach to driving business growth. Here's a comprehensive outline based on the specified traits:Role: Technical Sales SpecialistBackground and Skills:

  • Proactive Leadership:  Exhibits a forward-driving mentality, always seeking to push the team towards achieving sales goals rather than being a passive participant. This requires a high level of self-motivation and the ability to inspire and motivate others.
  • Product Expertise:  Commits to deeply understanding the product's technical features, benefits, and applications. This knowledge is crucial for effectively communicating value propositions to clients and tailoring solutions to their needs.
  • Sales Process Development:  Skilled in designing and implementing efficient sales processes that streamline customer engagement from initial contact through to closing. This includes leveraging CRM systems and sales automation tools.
  • Engaging Sales Calls:  Conducts sales calls that effectively communicate the product’s value, addressing potential customers' needs and concerns while guiding them through the sales funnel.
  • Marketing Initiative Coordination:  Works closely with the marketing team to develop and execute marketing strategies that generate leads and build brand awareness in target markets.
  • Content Creation for Sales and Marketing:  Generates compelling sales and marketing content, including presentations, brochures, case studies, and email campaigns that resonate with the target audience.
  • Product Demonstrations:  Becomes proficient in delivering engaging and informative product demonstrations, both virtually and in person, showcasing the features and benefits of the product.
  • Product Direction Input:  Provides feedback to the product development team based on customer interactions and market trends, helping to inform the product’s evolution and feature enhancements.
  • Conference and Event Planning:  Identifies opportunities for brand exposure through conferences and trade shows, including booth branding, demonstration strategies, and organizing itineraries for effective participation.
  • Client Meeting Organization:  Arranges and conducts in-person meetings with potential and existing clients, enhancing relationships and facilitating deal closure.
  • Travel and Event Attendance:  Willing and able to travel to events, conferences, and client meetings, representing the company and its products to a wide audience.
  • Diverse Client Strategy:  Develops strategies to engage with clients who have varied needs and requirements, customizing sales approaches to meet these diverse needs.
  • Technological Adoption:  Eager to adopt and implement new technologies, such as language models (LLMs) and generative AI, to enhance sales strategies, improve customer engagement, and optimize sales processes.

Responsibilities:

  • Lead Generation and Sales Execution:  Identifies potential leads, engages with prospects, and closes sales, achieving and surpassing sales targets.
  • Sales Strategy Development:  Creates and executes sales strategies tailored to different market segments and customer needs, ensuring alignment with the company’s overall objectives.
  • Marketing and Sales Collaboration:  Collaborates closely with the marketing team to align sales and marketing strategies, ensuring consistent messaging and maximizing lead generation efforts.
  • Customer Relationship Management:  Builds and maintains strong relationships with customers, providing exceptional service and support, and acting as a trusted advisor.
  • Market and Product Feedback Loop:  Gathers and reports feedback from customers and market observations to the product team, contributing to product development and improvement.
  • Educational Material Development:  Develops and maintains a repository of sales and demonstration materials, including technical documentation, FAQs, and training videos, to support the sales process.
  • Innovation and Efficiency:  Continuously seeks ways to improve sales effectiveness through the adoption of new technologies and sales methodologies.

Growth Path:

  • Leadership Roles:  Progress into sales management or directorial positions, leading larger sales teams and developing strategic sales initiatives.
  • Specialization and Expertise:  Specialize further in technical sales within specific industries or product lines, becoming a recognized expert and thought leader.
  • Strategic Business Development:  Transition into business development roles, focusing on strategic partnerships, new market entry, and major account management.

This role blends technical expertise with sales proficiency, requiring a proactive and dynamic approach to driving sales, engaging with clients, and contributing to product development. A successful Technical Sales Specialist not only meets sales targets but also plays a crucial role in shaping the product and market strategy through insightful customer and market feedback.

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