Brand Communications Specialist

Brand Communications Specialist - Canada

Your role

"Candidates must hold a valid work visa for the country/region where the position is located.We are looking for someone who can build an emotional connection between the brand and its users — someone who, in the AI-powered era, crafts content that makes our brand stories resonate across global markets and ensures every piece of communication precisely reaches the hearts and minds of users.Key Responsibilities:

• 1. Brand content and creative planning: contribute to brand campaign ideation and brand narrative planning, learning how to translate brand value into compelling content.
• 2. AI-assisted content production: leverage AI tools for copywriting, visual asset generation, and multilingual content localization to improve content production efficiency.
• 3. Communications execution and management: support social media operations, KOL partnerships, and channel communications, gaining exposure to end-to-end communications management.
• 4. Media relations: support media relations maintenance, PR campaign planning, public sentiment monitoring, and crisis management, building hands-on understanding of brand public relations.

Your role

"Candidates must hold a valid work visa for the country/region where the position is located.We are looking for someone who can build an emotional connection between the brand and its users — someone who, in the AI-powered era, crafts content that makes our brand stories resonate across global markets and ensures every piece of communication precisely reaches the hearts and minds of users.Key Responsibilities:

• 1. Brand content and creative planning: contribute to brand campaign ideation and brand narrative planning, learning how to translate brand value into compelling content.
• 2. AI-assisted content production: leverage AI tools for copywriting, visual asset generation, and multilingual content localization to improve content production efficiency.
• 3. Communications execution and management: support social media operations, KOL partnerships, and channel communications, gaining exposure to end-to-end communications management.
• 4. Media relations: support media relations maintenance, PR campaign planning, public sentiment monitoring, and crisis management, building hands-on understanding of brand public relations.

What do we expect

"Qualifications:

• 1. Class of 2027, bachelor's degree or above; all majors welcome (communications, advertising, Chinese, foreign languages, psychology, sociology, and related fields). We value creative thinking and a strong sense of content above any specific major.
• 2. Experience in campus media, content creation, student club publicity, or brand projects, with demonstrated copywriting or campaign planning ability.

• 1. A sharp eye for brand insight: the ability to quickly grasp brand tonality, keenly capture user emotions and cultural trends, and ensure every piece of communication truly speaks to users.
• 2. A genuine passion for content creation: a love for words and creativity, the ability to move people through storytelling, and skill in translating complex product value into clear, resonant brand content.
• 3. A drive for AI exploration: familiarity with AI creation tools such as ChatGPT, Midjourney, and Runway, and the ability to integrate AI into the content production workflow to accelerate creative output without compromising quality.

• 1. Exposure to real global brand projects and the opportunity to plan and execute impactful campaigns.
• 2. One-on-one mentorship to quickly grasp the essence of brand marketing and content creation methodologies in the AI era.
• 3. Hands-on experience in AI-powered content production, growing into a true AI-native content professional.

What do we expect

"Qualifications:

• 1. Class of 2027, bachelor's degree or above; all majors welcome (communications, advertising, Chinese, foreign languages, psychology, sociology, and related fields). We value creative thinking and a strong sense of content above any specific major.
• 2. Experience in campus media, content creation, student club publicity, or brand projects, with demonstrated copywriting or campaign planning ability.

• 1. A sharp eye for brand insight: the ability to quickly grasp brand tonality, keenly capture user emotions and cultural trends, and ensure every piece of communication truly speaks to users.
• 2. A genuine passion for content creation: a love for words and creativity, the ability to move people through storytelling, and skill in translating complex product value into clear, resonant brand content. <