Marketing Programs Specialist

The Opportunity: Marketing Programs Specialist—Demand Generation We are looking for a talented and results‑driven Marketing Programs Specialist to lead and execute growth-oriented marketing campaigns as part of our Demand Generation team. As the Marketing Programs Specialist, you will own and execute marketing campaigns for our specialized product portfolio, driving demand, expanding our products’ footprint in our sphere of influence, and building collaborative relationships with internal and external stakeholders. Key Responsibilities Campaign Strategy and Execution Develop and implement end-to-end marketing campaigns for our product portfolio to drive qualified pipelines. Create detailed campaign plans, including objectives, target audience segmentation, messaging, and channel selection. Drive the execution of campaigns through digital marketing, events, webinars, and content marketing. Lead Generation and Conversion Drive demand through innovative and effective lead generation strategies. Optimize lead nurturing processes to convert leads into high-quality opportunities for the sales team and direct website sales. Track and analyze KPIs to measure campaign effectiveness and adjust strategies accordingly. Cross-Functional Collaboration Work closely with a cross-functional marketing team to ensure seamless execution of campaign plans. Collaborate with product marketing to align messaging and positioning with overall business goals. Work closely with the Business Development team to ensure lead conversion success and refine messaging and approach. Engage with the sales team to understand their needs and incorporate feedback into campaign strategies. Business Growth Alignment Collaborate with sales and product marketing teams to align marketing efforts with overall business growth goals. Analyze market trends and competitor activities to identify opportunities for growth. Qualifications 3+ years of relevant work experience; SaaS experience advantageous. Proven experience in developing and executing successful marketing campaigns. Strong understanding of demand generation, lead nurturing, and conversion strategies. Ability to track metrics, analyze, and adjust. Excellent project management and organizational skills. Effective communication and collaboration skills, with the ability to work cross‑functionally. Experience using MarTech tools – Pardot and Salesforce are a plus. Location This position will be hybrid with 3 days per week in our Oakville, ON (or ATL, GA) office. Compensation Range $70-80K base. We believe in openness, so we publish our range from the start. Where an offer will land depends on your background, strengths, and how you’ll contribute to the work ahead. About Euna Solutions Euna Solutions is a leading provider of purpose-built, cloud-based software that helps public sector and government organizations streamline procurement, budgeting, payments, grants management, and special education administration. Designed to enhance efficiency, collaboration, and compliance, Euna Solutions supports more than 3,400 organizations across North America in building trust, enabling transparency, and driving community impact. Recognized on Government Technology’s GovTech 100 list, Euna Solutions is committed to advancing public sector progress through innovative SaaS solutions. To learn more, visit Please visit our website: and check out our LinkedIn pages: What It's Like to Work at Euna Solutions At Euna Solutions, we foster an environment where employees have a safe space for creative and intellectual freedom, and opportunities to work cross‑functionally. We offer a dynamic environment with considerable opportunities for professional growth and advancement. Here are some perks Euna employees enjoy: Competitive wages Wellness days – twice a year, employees enjoy an extra day on top of the long weekend to decompress. Community Engagement Committee – giving back to local communities through time, gifts, and skills. Flexible workday – we work with you to ensure a fit for your role. Benefits – health and dental benefits available upon request. Culture committee – celebrating occasions with fun events for holidays and special occasions. AI Mindset at Euna Solutions We believe the future of work is human + AI. At Euna Solutions, we encourage team members to leverage AI tools to enhance creativity, efficiency, and decision‑making. We’re looking for people who are curious about emerging technologies, eager to experiment, and committed to using AI responsibly to augment—not replace—their expertise. Accessibility For any inquiries or requests regarding accessibility, please email or call our office at . Upon request, appropriate accessible formats or arrangements will be provided as soon as practicable. #J-18808-Ljbffr