Marketing Performance Analyst

Join to apply for the Marketing Performance Analyst role at Atlas Join to apply for the Marketing Performance Analyst role at Atlas We believe in a world where growth thrives across borders and cultures. Our mission is to guide companies on their journey by providing services and technology that enables global talent management and delivers a human experience. As an Employer-of-Record (EOR) provider, we offer the HR and compliance infrastructure essential for companies to expand internationally. We take care of the complex, behind-the-scenes work, allowing companies to focus on the strategies that drive their success. We are For People, By People. The future of work is borderless, and so are we. Our people are located around the globe — in the U.S., the UK, India, Colombia, China, and beyond. Diversity and belonging are not just values, they are who we are. We are also committed to making a positive impact. Through our Environment, Social, and Governance (ESG) impact initiative, we are addressing our environmental footprint and promoting social responsibility. Our impact program is central to our vision and culture, focusing on employee wellness, diversity, charitable work, and ethical corporate governance. If you are interested in working in a people-centric, global organization, apply below. About the role We’re looking for a data-driven Marketing Performance Analyst to join our high-growth team. This role, reporting to the VP of Global Growth Marketing, is pivotal in helping us understand and improve the performance of our marketing initiatives across the funnel—increasing quality lead volume and decreasing CAC. Key Responsibilities Own reporting & dashboards: Build and maintain dashboards in HubSpot, Google Analytics, and BI tools (e.g., Looker, PowerBI) to track key metrics like MQLs, CAC, ROI, conversion rates, and channel performance. Funnel performance analysis: Analyze marketing funnel health across channels and lifecycle stages to identify drop-off points, optimize conversion paths, and recommend actions for improving lead quality. Campaign performance optimization: Partner with campaign owners to design ways to measure A/B tests, paid and organic campaign effectiveness, and help allocate budget based on performance insights. Attribution modeling: establish a multi-touch attribution model to inform marketing mix decisions and executive reporting. Cross-functional collaboration: Work closely with growth, product marketing, and sales operations to align on KPIs, surface insights, and improve end-to-end lead-to-revenue reporting. About you Bachelor’s degree in Marketing, Business, Economics, Engineering, or a related field. 4-6 years of experience in marketing analytics, growth marketing, or revenue operations—preferably in B2B SaaS or HR tech. Strong experience with HubSpot (or similar CRM/marketing automation platform), Google Analytics, and Excel. Familiarity with data visualization tools (e.g., Looker, Power BI, Tableau) and the ability to collaborate with data teams (including agency partners) to create a full marketing impact story. Strong grasp of B2B funnel metrics (TOFU, MOFU, BOFU), attribution models, and KPIs such as CAC, LTV, and ROI. Experience analyzing performance across paid media (LinkedIn, Google Ads), SEO, content, and email marketing campaigns. Comfortable working in a fast-paced environment and making recommendations based on incomplete or evolving data. This position description may not describe all duties, responsibilities, and skills associated with this position. It is intended to portray the major aspects of the job. Other duties or skills may be required. What We Offer The opportunity to work with a purpose — simplifying global expansion across borders and cultures A diverse and inclusive environment Country-specific benefits Flexible PTO Your birthday off and a day for you to volunteer and give back to the organization of your choice Generous Parental Leave Program Growth and development opportunities with access to a top learning content provider The opportunity to challenge yourself in a high-performing organization and leave each day knowing you have made an impact. Atlas Technology Solutions, Inc. is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: Atlas is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Atlas are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Atlas will not tolerate discrimination or harassment based on any of these characteristics. Atlas encourages applicants of all ages. Atlas will provide accommodation on request throughout the recruitment, selection and assessment process for applicants with disabilities. Hiring decisions are based upon Atlas’s operating needs, and applicant merit including, but not limited to, qualifications, experience, ability, availability, and location. This role will be subject to a background check under local law after an employment offer has been made. Employment may be subject to results. In addition, references may be requested at the final stage of the process. Atlas will only email candidates from an '@atlashxm.com' email address. Candidates should ignore communication that pretends to be from Atlas from any other email address. Atlas will never ask candidates or employees to purchase gift cards or otherwise make payments in connection with applying for a job with Atlas. #J-18808-Ljbffr