Sr Manager, Digital Offers Experience

Join to apply for the Sr Manager, Digital Offers Experience role at Rogers Communications . Our Technology team wakes up every day with one goal in mind – connecting Canadians to the people and things that matter most. We support 30 million Canadians each month through a robust portfolio that champions leading‑edge technology, delivering large‑scale, complex, and high‑visibility technology projects and programs that shape the future of technology in Canada and expand connectivity from coast to coast. Who We're Looking For A hands‑on, data‑driven Senior Manager to lead offer awareness, visibility, and engagement across Digital, Call Centre, and Retail. You will own the offer strategy and experience – designing scalable, flexible, and rapidly adaptable solutions that meet changing business needs. Partnering closely with Data Science, Channel, Product, and Technology, you’ll leverage machine learning and AI to deliver timely, personalized recommendations across the right channels, improving customer experience, conversion, and long‑term loyalty. Location Open to hire for Calgary, Vancouver, Fredericton, Moncton, Montreal, Brampton, or Toronto. What You'll Do Product Strategy Define the offer vision, roadmap, and principles (visibility, relevance, clarity, and speed), aligned with revenue growth and objectives. Deliver on set targets through performance tracking, iterative testing, and continuous optimization. Translate business requirements into actionable digital features or enhancements, ensuring seamless execution across teams. Monitor and report on product performance, including KPIs, ROI, and market trends. Champion platform capabilities (e.g., feature flags, content management, decisioning) that make experiences scalable and flexible. Experience Design & Experimentation Lead experience ideation for new offer variations (bundles, add‑ons, regional/segment offers, limited‑time promotions) and ensure accessible, compliant presentation. Establish a rigorous test‑and‑learn framework (A/B and multivariate testing) for offer placement, messaging, sequencing, and timing. Partner with UX/Content to deliver reusable templates & components that make offer visibility obvious and engaging. Channel Enablement (Digital, Call Centre, Retail) Ensure omni‑channel orchestration so customers and frontline teams see consistent offers and context. Collaborate with channel leaders to improve associate tooling (fast lookup, eligibility checks, guided selling scripts) and training for offer presentation. Coordinate with call‑centre platforms and retail systems to reduce friction and increase adoption of offer workflows. Data Science, AI/ML & MLOps Partner with Data Science to design, deploy, and monitor recommendation models (propensity, next‑best action, uplift, churn mitigation). Define data & feature requirements (customer signals, eligibility, inventory, pricing) and feedback loops to improve model precision. Data Analysis & Insights Analyze digital user behavior across platforms, including websites, mobile apps, and digital marketing channels, using tools such as Adobe Analytics, Google Analytics, Quantum Metric, and other digital data platforms. Define and publish a clear KPI suite and dashboards; drive weekly/monthly performance reviews and backlog re‑prioritization. եյ Work with the digital analytics team to translate insights into roadmap updates; institutionalize learnings into guardrails, patterns, and playbooks. Cross‑Functional Collaboration Work closely with UX, digital ઘ analytics, and development teams to ensure data insights are integrated into decision‑making processes and the product roadmap. Collaborate with business stakeholders, particularly.chomp in marketing and pricing, to identify and address pertinent business challenges. Leadership & Ways of Working Lead a small cross‑functional team and influence squads across Digital, Channel, and Tech. Drive agile delivery with outcome‑based roadmaps; align stakeholders; manage dependencies and change management. Build a culture of customer centricity, transparency, and continuous improvement. What You Bring Bachelor’s degree in data science, statistics, marketing, business analytics, or a related field. 3+ years of experience in digital product or marketing analytics, with a proven ability to analyze and report on web, mobile app, and marketing performance. Experience working in Agile environments, preferably with embedded roles in cross‑functional teams. Proficiency in analytics tools such as Google Analytics, Adobe Analytics, Quantum Metric, or Dynatrace. Proven results driving cross‑channel commercial outcomes (web/app, call centre, retail). Strong quantitative and analytical skills, with the ability to synthesize data into actionable insights. Strong understanding of AI/ML for recommendations and the MLOps practices required to run models at scale. Comfortable with platform thinking (APIs, decisioning, content/feature‑flag systems材 and agile ways of working. Excellent stakeholder management; clear, 黄 persuasive communication; bias for action. Retail & Telecommunications experience is an asset, understanding of e urrainnCommerce and service journey analytics is considered a bonus. What’s in it for you? Competitive salary & annual bonus Competitive & flexible health and dental benefits, pension plan, RRSP, TFSA, and stock‑matching programs Discounts –Serving up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and 20% off all wireless accessories sold in Rogers stores Paid time off for volunteering Company matching contributions to charities you support Growth & Development Opportunities My Path self‑driven career development program Rogers First priority in applying to internal roles of interest Wellness Programs 精品国产 Homewood employee & family assistance program Cognitive Behavioural Therapy (CBT) & Virtual therapy sessions Low or no‑cost fitness membership with access to virtual classes Our commitment to the environment and diversity Work for an organization committed to environmental protection Strong commitment to diversity and inclusion with employee resource groups supporting equity‑deserving groups, including People of Colour, 2SLGBTQIA+, Indigenous Peoples, Persons with Disabilities, and Women. We all bring something different, and we know what makes us different makes us great. To protect our people, brand and assets, a pre‑employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role. We work onsite a minimum of four (4) days per week starting October 6 2025, increasing to five (5) days per week effective February 2 2026. We believe in an inclusive workforce where equity and inclusion are core to making everyone feel like they belong. #J-18808-Ljbffr