B2B Paid Media Strategist
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Own paid media strategy remotely for Blacksmith Agency, managing Google Ads, Meta, LinkedIn, and Microsoft Ads for B2B clients.
As a Google Ads Specialist, you will direct targeting, budgets, bidding, creative testing, and campaign decisions. You will also shape client roadmaps and explain performance clearly. The role focuses exclusively on paid media, with SEO handled separately.
Key Responsibilities:
- Manage paid media across four advertising platforms
- Allocate budgets, adjust bids, and refine targeting
- Test creative and decide when campaigns should end
- Maintain conversion tracking and attribution using GA4
- Present quarterly roadmaps and performance narratives to clients
Requirements:
- Three or more years hands-on with Google Ads and Meta
- Experience building, running, and optimizing campaigns personally
- Proven movement in ROAS, CPA, or pipeline metrics
- Agency experience managing several clients simultaneously
- Clear spoken English for live calls with US clients
Bring paid media judgment, campaign expertise, and client communication skills to Blacksmith Agency’s growing B2B accounts.
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