Manager, Franchisee Communications, TH, Canada

Manager, Franchisee Communications, TH, Canada Restaurant Brands International Inc. is one of the world’s largest quick‑service restaurant companies with nearly $45 billion in annual system‑wide sales and over 32,000 restaurants in more than 120 countries and territories. RBI owns four of the world’s most prominent and iconic quick‑service brands – TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS®. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to food, the planet and people. Manager, Franchisee and Restaurant Communications, Tim Hortons Job Summary We are looking for a seasoned communications professional who is passionate about solving problems and testing new ideas. Do you have excellent writing and editing skills, incredible attention to detail, and the ability to work in a fast‑paced environment? If so, this is the opportunity for you In this role, you will translate business priorities into compelling messages for Tim Hortons franchisees and their teams, shaping the restaurant communications strategy for one of Canada’s most loved brands while leading day‑to‑day responsibilities, including content creation, channel management and data analysis to drive content strategy. You are the ideal candidate if you have a proven track record of managing complex communications, partnering with cross‑functional teams to deliver exceptional business results and experience in the grocery‑retail or restaurant industries. The role reports to and partners with the Director of Internal, Franchisee and Advisory Board Communications. Core Responsibilities Build strong relationships and work cross‑functionally to keep a pulse on business priorities and advise senior leadership on the most effective way to deliver messages to the restaurant level. Create and implement an insights‑driven restaurant communications strategy for Tim Hortons (creation/optimization of channels, execution, reporting). Develop content strategy, consistent messaging and connectivity to brand strategy for communication channels (e.g., agenda/narrative for franchisee meetings, weekly business update notes, webcasts). Craft and edit content across channels tailored to target audiences and manage the end‑to‑end process. Responsible for developing and disseminating key franchisee and restaurant communications, including a weekly franchisee note, maintaining the franchisee intranet, a monthly webcast and ad‑hoc communications. Work closely with SMEs to develop and refine content. Lead reporting on content performance and provide insight into what’s effective in driving engagement and execution and areas of opportunity leveraging data. Adapt or develop communication strategies and tools that align with business priorities. Event Management Lead planning and executing regional franchisee meetings in 6‑10 cities across Canada, including: Lead content planning and prep meetings with senior leadership. Work closely with the events team to source venues, menus, flights and accommodations. Develop and execute all event communications. Prepare content (scripts, slides) with senior leadership presenters. Manage design and translation team. Develop and manage registration portal. Lead planning and executing virtual regional franchisee meetings, including: Lead content planning and prep meetings with senior leadership. Develop and execute all event communications. Prepare content (scripts, slides) with senior leadership presenters. Manage design and translation team. Develop and manage registration portal. Issues and Crisis Communications Responsible for drafting and distributing franchisee and restaurant communications for food holds/recalls, product issues, procedural alerts and other incidents as required. Advise on best approach to channels for communications and communication types (proactive or reactive). A key member of the cross‑functional issues/crisis team, which includes senior people from throughout the business. Attend crisis calls and meetings. Develop and Rollout Tools & New Intranet Manage and become an expert on communication platforms/software and lead implementation of new tools that improve the franchisee/restaurant communications experience. Lead the implementation and development of a new restaurant communications intranet, including developing project charter, plans, migration strategy and working with all teams cross‑functionally to deliver on time and on budget. Franchisee Recognition Program Lead franchisee awards and recognition for convention and regional meetings, including communications; award and ribbon sourcing and design. Manage and track against awards and recognition budget. Education and Qualifications The successful candidate should have: Bachelor’s degree in communications or related field / experience or relevant professional certifications. 5‑7 years of professional experience – communications experience in restaurant, grocery‑retail, hospitality or an operations role is an asset. Excellent written and verbal communication skills. Proven ability to understand, synthesize and communicate complex information into a clear, concise and compelling narrative. Impeccable attention to detail. A forward and creative thinker with proven problem‑solving abilities. Team player with proactive and strong interpersonal skills. Ability to thrive in a fast‑paced, dynamic environment while managing multiple tasks and meeting deadlines and objectives. Proven track record of being able to clearly articulate information to leadership teams to influence and guide decisions and drive business results. A motivated, curious and critical thinker with a positive attitude. Bilingualism is an asset. Event experience is an asset. Culture Dream Big – life is too short for small dreams. Ownership – you value things more when you own them. Meritocracy – your growth is based entirely on what you do and how you do it. Diversity – a wide range of voices and perspectives makes us stronger. Creativity & Innovation – find ways to do things differently to make them better. Authenticity – be a hardworking, good person. Benefits Our benefits focus on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support. Equal Employment Opportunity Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI’s policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request. Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Marketing, Public Relations, and Writing/Editing – Food and Beverage Services #J-18808-Ljbffr