REGIONAL MARKETING MANAGER
7 days ago
REGIONAL MARKETING MANAGER – QUEBEC Asahi Canada, the Canadian operating arm of Asahi Group Holdings, the world’s third‑largest beer company, is a leader in premium beers such as Peroni Nastro Azzurro, Grolsch Premium Pilsner, Asahi Super Dry, Pilsner Urquell, Fuller’s London Pride, Tyskie, Kozel, Lech and Zubr. The company’s mission is to strengthen its premium presence in Canada through innovative, culturally relevant and legally compliant marketing. Location: Montreal, QCReporting to: Head of Marketing, CanadaSeniority Level: Mid‑Senior – Full‑time Key Responsibilities Regional Marketing Plan Development & Management Participate in building the annual Integrated Activity Plan (IAP). Own the trade marketing calendar for Quebec, the tool used by stakeholders to plan, budget and evaluate activities. Work with sales teams to learn and build programs and activations that meet customer needs. Ensure all program elements of the calendar are delivered complete and on time. Communicate programs with sufficient lead‑time for stakeholder execution. Trade Marketing On & Off Trade Develop and execute local programs for key off‑trade and on‑trade priority customers. Increase brand visibility in trade by creating standout POSM and visibility tools. Measure performance against goals and maintain budget effectiveness. POS Development & Management Create local POS materials for both on‑trade and off‑trade. Manage bi‑annual global ordering window and local warehousing, stock and re‑ordering. Partner with third‑party POSM partners to meet quality and pricing requirements. Event Activation Coordinate local events with brand marketing to align with global objectives. Lead the development and execution of brand experiences, sponsorships, and sampling activations at provincial events. Collaborate with event agencies, partners and venue organisers on logistics, staffing, assets and design. Track event performance, compile post‑event reports with KPIs, insights and ROI analysis. Local Compliance Ensure all marketing content, packaging and advertising are available in French and meet provincial language standards. Interpret and apply Quebec’s regulatory framework related to alcohol advertising and promotion. Review all Quebec‑bound campaigns (digital, print, POS, sponsorships, events). Adapt national strategies for cultural relevance and legal compliance. Stay current on regulatory changes and share insights with internal teams. Key Capabilities Required University degree in Marketing or related field. Minimum 2 years of experience in CPG/alcoholic beverages within Canada. Experience in field sales / customer relationship management (asset). Commercial mindset with a proven track record of results. Budget development and tracking experience. Self‑sufficient, independently driven and keen problem‑solving skills. Availability for occasional evening work and travel. ASAHI BEHAVIOURS Committed – we do what we say we will do. Cooperative – we are stronger when we work together. Curious – we are open‑minded and discover better ways. Bold – we are clear and decisive in whatever we do. Empowering – I bring out the best in my people. For more information, please contact Stephanie Squillace at . Asahi Canada welcomes applications from people with disabilities and will make accommodations, upon request, for any part of our selection process. #J-18808-Ljbffr
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REGIONAL MARKETING MANAGER
7 days ago
Rosemère, Canada Asahi Canada Full timeREGIONAL MARKETING MANAGER – QUEBEC Asahi Canada, the Canadian operating arm of Asahi Group Holdings, the world’s third‑largest beer company, is a leader in premium beers such as Peroni Nastro Azzurro, Grolsch Premium Pilsner, Asahi Super Dry, Pilsner Urquell, Fuller’s London Pride, Tyskie, Kozel, Lech and Zubr. The company’s mission is to...
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Rosemère, Canada Asahi Canada Full timeA leading beverage company is looking for a Regional Marketing Manager for Quebec to manage marketing plans and programs. Responsibilities include coordinating trade marketing activities, developing local events, and ensuring compliance with local regulations. Ideal candidates have a degree in Marketing, at least 2 years' experience in the CPG/alcohol...
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Rosemère, Canada Asahi Canada Full timeA leading beverage company is looking for a Regional Marketing Manager for Quebec to manage marketing plans and programs. Responsibilities include coordinating trade marketing activities, developing local events, and ensuring compliance with local regulations. Ideal candidates have a degree in Marketing, at least 2 years' experience in the CPG/alcohol...
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