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Communication and Content Coordinator

2 months ago

Kelowna, Canada MAKR Group Full time

WHO WE ARE…

We are MAKRs – Our common goal, our passion, is to create global communities connected through play and social experiences. We believe the world needs more places where coming together, connecting, and having fun are inevitable.

The MAKR Group is comprised of three working brands dedicated to making the world more livable, playful and socially just—Waterplay , a cheeky global splash pad provider, Parkworks , a Western Canadian park space supplier, and Wekid Mfg ., Canada’s most playfully professional steel manufacturing team.

With 10s of thousands of play and park space installations throughout the world, the MAKR Group have helped provide millions of people, from all walks of life, of all ages, and with diverse abilities, with access to amazing, inviting, playable, enjoyable, “go-backable” recreation places. What makes us jump out of bed every morning is knowing we’re integral to creating these meaningful places, and we need people like you to help us build them.

WHO YOU ARE…

You inject fun into all aspects of your work and invite others to do the same. We’re a different kind of company and we’re looking for a different kind of individual to join our team 

WHAT YOU’LL DO…

MAKR Group is looking for a Communication and Content Coordinator to join our team. This role will be responsible for developing content for the MAKR Group, with a particular focus on elevating MAKR’s working brands: Waterplay, and Wekid Manufacturing. 

At MAKR we BUiLD FUN and in this role you will be responsible for creating content for our websites, printed collateral, social channels, internal and external communications, brand voice, email, digital, and traditional campaigns. Put on your brand police badge because you’ll be the head honcho when it comes to positioning and messaging across all areas of earned, owned and paid media. 

You’ll lead the charge in managing the MAKR universe’s content strategy and calendar and will work with an amazing team to support the production and editing of tailored visual content for digital channels as well as social media.

RESPONSIBILITIES:

  • Content Development and Strategy : Create and manage communications content across online and offline channels to boost brand awareness and engagement.
  • Brand Voice Management:  Ensure consistency in brand messaging and voice across all content for each brand.
  • Social Media Ownership : Develop compelling social media content that aligns with our brand voice and values.
  • Campaign Creation : Collaborate with brand managers to create integrated marketing campaigns that leverage content across various platforms.
  • Marketing Materials : Assist in creating brochures, presentations, and press releases.
  • Product Communications:  Craft compelling product marketing materials to bring new products to life to our global customers. 
  • SEO Optimization:  Implement SEO best practices to ensure content visibility and searchability for each brand.
  • Performance Analysis : Monitor and report on content performance using data-driven insights to optimize future strategies.
  • Trend Monitoring:  Stay updated on industry trends and competitor activities to inform content strategies for each brand.
  • Training and Support:  Provide guidance and training to team members on brand-specific content guidelines and best practices.

QUALIFICATIONS:

  • Degree in Marketing, Communications, or Journalism
  • Minimum 2 years’ experience in copywriting 
  • Experience in content ownership
  • Comfortable and current with online marketing techniques and best practices
  • Experience in working with Adobe Creative Suite tools (Photoshop, Illustrator, InDesign)
  • Experience in video production, editing, and image capture for social media
  • Ability to manage relationships with external suppliers/agencies
  • Intermediate knowledge of Google Analytics

OTHER INFORMATION:

  • This is an on-site position located in Kelowna, BC. (805 Crowley Ave, Kelowna, BC).
  • This position works Monday to Friday, eight-hour days.

WORK PERKS: 

We thrive when our MAKRs thrive That’s why we offer… 

  • A competitive annual salary starting at $see above (with the possibility of a yearly bonus) 
  • Access to free professional coaching, resources, and counseling through our Employee and Family Assistance Program. 
  • Opportunity to enroll in our comprehensive benefits package after three months of employment. 
  • Two weeks of paid vacation. 
  • Professional development opportunities.
  • Lots of fun Catered lunches, in-house silent auctions, contests, draws, product “testing” and MORE 

At MAKR, we are committed to creating an inclusive environment where every MAKR is valued, respected, and empowered to contribute their unique perspective. As part of our commitment to inclusivity and diversity, we welcome applications from all qualified persons.