Head of Brand

2 weeks ago


Toronto, Canada Braintrust Full time

Position Head of Brand - Remote Company Braintrust Job Description X Labs builds secure, production‑grade systems for financial operators. We focus on reliability, trust, and speed. Our brand needs to feel premium and credible to finance‑native buyers, not “crypto hype” or vague AI marketing. What you’ll do Lead FinTech positioning and messaging : ICP, pain points, differentiation, and proof. Create and maintain brand guidelines (voice, visuals, narrative). Own website messaging and copy : homepage, product pages, and conversion flows. Produce FinTech‑grade collateral : one‑pagers, case studies, sales decks, and investor materials. Build a content engine that attracts the right buyers : founder posts, thought leadership, product explainers, and launches. Partner with design and engineering to ship brand updates quickly and keep everything consistent. Set lightweight measurement : inbound quality, content performance, and conversion improvements. Requirements Strong writing and editing. You can communicate complex value without hype. High taste and precision. You can instantly spot weak messaging and fix it. Execution‑first. You ship weekly and don’t get stuck in “strategy mode.” Comfortable working directly with a founder in a fast‑moving environment. Nice to Have Experience with financial infrastructure, payments, risk, compliance, or security. Figma literacy (enough to collaborate tightly with design). SEO and distribution experience. Engagement Remote. Contractor to start, with potential to expand. Expected commitment : ~15–30 hrs / week initially (scales with fit). Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing and Sales Industries Technology, Information and Internet J-18808-Ljbffr #J-18808-Ljbffr



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