Senior Director, Head of Data Science

2 weeks ago

Toronto, Ontario, Canada Omnicom Media Group Full time

Sr. Director, Head of Data Science

About Omnicom Media Group Canada

As a leading global media network, with data at the core, Omnicom Media Group (OMG) creates end-to-end solutions for clients, anywhere, swiftly and efficiently. OMG considers client business needs from the start and keeps consumer behavior at the heart of everything we do. OMG is compromised of the full-service media networks OMD, PHD, XLR8 (aka Touché) and Hearts & Science; as well as Annalect (OMG's technology, data and analytics division) and a number of specialty media communications companies. OMG offers unparalleled clout in the marketplace and a depth of capabilities and experience that drive leadership and innovation in every media platform.

OMG Canada's Capabilities group brings together a team of experts in marketing and advertising technology, digital platforms and marketplaces, data solutions and marketing science, and content and influencer marketing, to support the four brand agencies of OMG Canada. This team of specialist supports new business growth, product development and digital operational excellence including programmatic media buying for all digital channels, audience segmentation and measurement, and media insights derived from rigorous statistical analysis.

Position and Responsibilities

As the Head of this client-facing data science team, you will lead a team of data scientists to deliver on client needs across a suite of advanced analytics solutions. This will include advising agency client business leads and marketing scientists on selecting analytics solutions and measurement techniques that deliver critical insights as well as hold the media investments accountable. You'llwork with clients to evaluate data partners, to augment and enrich their existing data assets.

This will involve:

  • Lead and help to build a data science team that can interpret, ideate, and deliver client needs
  • Interact with client and teams (internal agency and external) to plan & execute data science projects and strategies related to media planning and performance
  • Work directly with tech and data partners regarding data, clean rooms, custom bidding platform functionality, and troubleshooting related issues
  • Work with data from behavioral partners, ad servers, DSPs, measurement partners, and other online or offline datasets to develop client-specific solutions
  • Collaboratively ideate and build tools that aid with analysis and machine learning transparency, visualization, and performance measurement
  • Serve as subject matter expert for all unified measurement solutions

Key Skills and Experience

  • 10+ years experience; knowledge of adtech ecosystem, programmatic advertising, and agency work experience a plus
  • 5+ years experience building and leading data science teams
  • Bachelor's degree in Statistics, Computer Science, Engineering, or Mathematics, related quantitative discipline, or equivalent practical experience
  • Understanding of common statistical and analytical methods to address business challenges
  • Experience with marketing analytics methodologies - media mix modeling (MMM), attribution models, incrementality frameworks
  • Hands-on expertise in Python/R, especially with data preparation, transformation, modeling packages and machine learning algorithms; proficient in SQL
  • Familiar with digital identifiers (e.g. Lotame, The Trade Desk, Experian/Tapad, LiveRamp), identity graphs and identity management
  • Experience conducting analyses in Google Ads Data Hub (ADH) and Amazon Marketing Cloud (AMC) data clean rooms
  • Experience with GCP and AWS
  • Ability to work with internal and client stakeholders to conceptualize and implement complex data science projects, inclusive of data origination
  • Demonstrated client management expertise
  • Experience in media planning, analysis and measurement
  • Strong business communication skills.Able to communicate the implications and recommendations of complex analyses in clear language for senior-level clients

This position reports directly to the Managing Director, Marketing Technology and Data Solutions at OMG. The successful candidate will have the opportunity to collaborate across the Capabilities group, with colleagues in Investment, Platforms and Activation, Ad Operations, Data Engineering and Commerce. Please email

COMMITMENT TO IDEA

OMG is dedicated to cultivating a workplace that not only respects but actively champions Inclusion, Diversity and Equity through Action (IDEA). This commitment ensures that our workforce composition intentionally reflects the rich cultural mosaic of Canada with representation from various dimensions of diversity. It also drives how our team members, leadership, client services, employment practices, and relationships with all stakeholders are shaped.

OMG Canada s'engage à offrir un environnement de travail qui non seulement respecte, mais promeut activement l'inclusion, la diversité et l'équité par l'action (IDÉA). Cet engagement a pour objectif que la composition de notre main-d'œuvre reflète la diversité avec une représentation des groupes sous-représentés. Il détermine également la façon dont les membres de notre équipe, notre leadership, notre service à la clientèle, nos pratiques de travail et nos relations avec tou.te.s les intervenant.e.s sont façonnées.

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