Marketing Manager, Trigger Marketing Program

Description Join our team and what we'll accomplish together The Consumer Base Management team is looking for a Marketing Manager - Trigger Marketing portfolio, who excels at bringing strategy to life through strong go‑to‑market delivery, campaign execution, and sales channel enablement. This is the opportunity for you if you're a self‑starter who thrives in a fast paced, changing environment, has a strong sense of ownership, and is excited to contribute to a fun and collaborative work environment. Why You'll Love This Role Be at the Centre of Execution: We are on a transformational journey to drive real‑time response campaigns supported by a new and automated platform that will significantly reduce customer churn, driving direct EBITDA impact. You’ll play a critical role in activating Trigger Marketing strategy into market‑ready campaigns that drive customer engagement, retention, and revenue impact. High‑Impact Partnership: You’ll work closely with the Senior Marketing Manager, who leads program strategy and transformation, while you own day‑to‑day go‑to‑market planning, campaign launches, and ongoing optimization. Build Hands‑On Experience in Trigger Marketing: Gain deep exposure to real‑time, data‑driven marketing, marketing automation, and multi‑channel execution across a fast‑growing trigger marketing portfolio. Grow Your Craft: This role offers strong visibility and the chance to sharpen your skills in integrated marketing execution, sales enablement, cross‑functional delivery, and performance optimization. What You'll Do As the Market Manager, you will be responsible for executing and operationalizing the Mobility Trigger Portfolio. You will lead the following core pillars: GTM Leadership & Campaign Execution: Lead go‑to‑market planning and execution for trigger‑based campaigns, ensuring timely, high‑quality launches across customer touchpoints. Partner with campaign operations to drive end‑to‑end execution across channels, while bringing creativity to life through compelling copywriting across MMS, email and push notifications. Manage campaign workback, launch readiness, and post‑launch optimization activities, and provide guidance to the Marketing Specialist on GTM delivery. Performance Tracking & Optimization: Monitor campaign performance against KPIs, identifying optimization opportunities and supporting test‑and‑learn initiatives. Partner with analytics teams to support reporting, insights generation, and performance reviews. Support A/B testing and campaign refinements to improve customer response and business outcomes. Help Build the Ecosystem: Partner with technology, marketing operations and analytics teams to support Trigger Marketing‑related capital projects by contributing to marketing requirements, participating in UAT, and providing structured feedback to ensure solutions are launch‑ready. Sales Channel Enablement: Develop and maintain clear sales enablement materials to support trigger‑driven offers, including toolkits, FAQs, and channel‑specific guidance. Act as a key point of contact to address execution questions, feedback, and continuous improvement opportunities from sales channels. Qualifications What you bring 3‑5+ years of experience in marketing, with a strong emphasis on campaign execution, go‑to‑market delivery, or integrated marketing. Proven ability to manage multiple campaigns or initiatives simultaneously in a fast‑paced environment. Strong execution mindset with excellent organizational and stakeholder management skills. Strong analytical skills and comfort working with data and performance metrics to inform optimizations and decision‑making. Clear, concise communicator with the ability to translate strategy into actionable plans for diverse partners. Strong cross‑functional leadership and collaborative spirit with the ability to drive alignment and deliver outcomes across various levels of the organization. Nice to Haves Experience in telecommunications, customer lifecycle marketing, or retention programs. Exposure to marketing automation or campaign delivery tools (e.g., Adobe Journey Optimizer or similar). Post‑secondary education in Marketing, Business, Commerce, or equivalent experience. Salary Range: $71,000-$107,000 Performance Bonus or Sales Incentive Plan: 12% Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as: Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family. Flexibility to work in‑office, virtually or a combination of both, based on the role's requirements. Generous company matched pension and share purchase programs. Opportunity to give back to communities in which we work, live and serve. Career growth and learning & development opportunities to develop your skills. And much more … A bit about us We’re a people‑focused, customer‑first, purpose‑driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world. You’ll find our engaging, high‑performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly. Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks. Sales and Marketing Help us, help our customers make a real connection We are honoured to be recognized $14.7 billion TELUS’s annual revenue $4.8 billion The brand value that TELUS brings 13 Consecutive years our annual dividend payment has increased Accessibility TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment. We offer accommodation for applicants with disabilities, as required, during the recruitment process. #J-18808-Ljbffr