Senior Revenue Marketing Manager

Join to apply for the Senior Revenue Marketing Manager role at Avalara . What You’ll Do As a Senior Revenue Marketing Manager – key focus area on ABM – you will execute programs that accelerate growth in our enterprise segment. This role will focus on engaging the world’s largest and most complex organizations—many of which are navigating ERP transformations, cloud migrations, and global expansion—and positioning Avalara as their trusted partner in reducing tax compliance complexity and risk. You will be on the revenue marketing team collaborating closely with enterprise sales, partner marketing, and product marketing to deliver targeted, personalized programs that build relationships with executive stakeholders, influence pipeline, and drive revenue. This is an opportunity to join a fast‑paced, growth‑oriented environment where marketing is central to Avalara’s enterprise expansion strategy. What Your Responsibilities Will Be Owns planning and execution for multi‑channel campaigns, identifies funnel gaps, proposes optimizations, and refines targeting by audience, geo, and messaging. Looks holistically across inbound, outbound, and partner channels to optimize for total target attainment. Leads execution of multi-touch programs across inbound, outbound, and partner channels. Balances net-new launches with in-market optimization; ensures precise, timely delivery and performance tuning. Owns channel strategy for campaign portfolio; balances mix across funnel stages to drive lead flow, quality, and acceleration. Partners with channel teams to plan investments and optimize based on conversion efficiency and pipeline impact. Leads channel readiness across inbound, outbound, and partner plays. Collaborates closely with channel owners to align targeting, messaging, and launch timing, and adjusts inputs based on early performance signals. Leverages B2B marketing platforms (6sense, Marketo, ON24, Power BI) to orchestrate performance. Uses AI to accelerate workflows, optimize targeting, and improve conversion. Works with Marketing Ops to evolve tech usage based on segment goals. Leads cross-functional collaboration at the peer level; aligns campaign strategy and execution with BDR, Sales, and Partner leads to support funnel conversion. Owns AQL, MQL, and SQL targets for assigned programs, segments, and teams. Contributes to pipeline creation through campaign execution and optimization. What You’ll Need To Be Successful 5‑10 years of relevant experience. 5+ years of B2B SaaS marketing experience. Track record of owning integrated campaigns and working with Sales or RevOps partners to drive results. Analytical mindset with a strong grasp of performance metrics and ROI‑based decision‑making. Extreme attention to detail, time management, organization skills. Excellent planning, project management, prioritization, and presentation skills. Must have a positive and adaptable attitude for working in a fast‑paced, results‑oriented environment. Experience in SaaS, ERP, cloud transformation, or compliance/regulatory industries. Background in building ABM programs for Fortune 1000 or global enterprises. Collaborative, proactive, and excited by the opportunity to help Avalara become the category leader in enterprise tax automation. Pay Range Details The base pay range(s) below are provided in compliance with state specific laws. Pay ranges may differ in other locations. Canada: $131,900 – $211,100 (annually) The pay range above is the general base pay range for a successful candidate in the state listed. The successful candidate’s actual salary/wage may be based on various factors, such as geographic location, candidate experience and qualifications, as well as market and business considerations. This role is eligible for an annual bonus based on individual and company performance, depending on the terms of the applicable plan and the employee’s role. Avalara is an AI‑first Company You’ll bring experience using AI and AI-related technologies, ready to thrive here. You’ll apply AI every day to business challenges – improving efficiency, contributing solutions, and driving results for your team, our company, and our customers. You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too. How We’ll Take Care Of You Total Rewards In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses. Health & Wellness Benefits vary by location but generally include private medical, life, and disability insurance. Inclusive culture and diversity Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee‑run resource groups, each with senior leadership and exec sponsorship. What You Need To Know About Avalara We’re defining the relationship between tax and tech. We’ve already built an industry‑leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world. We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too. We’re An Equal Opportunity Employer Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know. Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Marketing and Sales Industries Software Development #J-18808-Ljbffr