Principal ML Engineer, Ad Performance
2 weeks ago
Overview As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. Why join us? At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. Must Have Expertise building ML systems with deep expertise in large-scale personalization Recognized industry expertise through patents, publications, or significant product impact Proven success architecting ML platforms serving billions of predictions in production Demonstrated track record of 0→1 innovation in personalization or recommender systems Mastery across multiple ML domains including deep learning, causal inference, multi-armed bandits, and graph-based models Experience 10+ years designing, developing, and deploying large-scale machine learning systems with a focus on personalization Your Role Establish the technical vision for personalization at Launch Potato, solving the company’s most complex ML challenges and influencing strategy, architecture, and innovation across teams. Outcomes Define company-wide personalization strategy and architecture, driving alignment across all ML teams Solve critical technical challenges such as cold start, real-time learning, and exploration/exploitation tradeoffs Design and implement advanced ML solutions using cutting-edge techniques (e.g., graph neural networks, causal models, bandit algorithms) Create and enforce ML architecture patterns, design standards, and reusable infrastructure across teams Lead multi-quarter, cross-functional initiatives that redefine how personalization impacts business KPIs Act as technical mentor to senior ML engineers, guiding complex decision-making and scaling team capability Represent Launch Potato’s technical brand externally through speaking engagements, open source contributions, or publications Champion privacy-preserving personalization, responsible AI practices, and adaptive learning systems Competencies Visionary Thinking: Defines the future state of ML infrastructure and personalization strategy. Balances deep technical rigor with a strong understanding of product impact. Architectural Excellence: Designs scalable, modular systems that support billions of predictions and enable rapid experimentation. Sets high standards for maintainability and performance. Technical Influence: Drives decision-making and builds consensus across teams and stakeholders without direct authority. Provides trusted guidance in ambiguous situations. Expert-Level Execution: Navigates deep technical complexity while maintaining execution velocity. Translates research insights into production-ready solutions. Mentorship & Leadership: Coaches senior engineers, facilitates technical reviews, and raises the technical bar for the entire organization. External Thought Leadership: Represents LP in the ML community and contributes to growing its reputation as a leader in ML innovation. Curious & Forward-Looking: Constantly explores new approaches to personalization and actively prototypes cutting-edge methodologies. Note: This description preserves the core job information and removes non-relevant application boilerplate while ensuring formatting uses allowed tags. #J-18808-Ljbffr
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Ottawa, Canada Launch Potato Full timeOverview Principal Machine Learning Engineer, Ad Performance — Launch Potato Role: Principal Machine Learning Engineer, Ad Performance at Launch Potato. Remote-first with a global team; multi-brand environment focused on personalization and ML-driven ad performance. Must Have Expertise building ML systems with deep expertise in large-scale personalization...
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Ottawa, Canada Launch Potato Full timeOverviewPrincipal Machine Learning Engineer, Ad Performance — Launch PotatoRole: Principal Machine Learning Engineer, Ad Performance at Launch Potato. Remote-first with a global team; multi-brand environment focused on personalization and ML-driven ad performance.Must HaveExpertise building ML systems with deep expertise in large-scale...
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Principal ML Engineer, Ad Performance
2 weeks ago
Ottawa, Canada Launch Potato Full timeOverviewAs The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology.Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive...
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Senior ML Engineer, Ad Performance
2 weeks ago
Ottawa, Canada Launch Potato Full timeA leading tech company based in Canada is seeking a Lead Machine Learning Engineer to optimize ad performance. This role requires expertise in machine learning, strong programming skills in Python and SQL, and experience in distributed data processing. The ideal candidate will collaborate globally to enhance revenue through scalable ML systems. Join a...
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Senior ML Engineer, Ad Performance
2 weeks ago
Ottawa, Canada Launch Potato Full timeA leading tech company based in Canada is seeking a Lead Machine Learning Engineer to optimize ad performance. This role requires expertise in machine learning, strong programming skills in Python and SQL, and experience in distributed data processing. The ideal candidate will collaborate globally to enhance revenue through scalable ML systems. Join a...
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Lead Machine Learning Engineer, Ad Performance
4 weeks ago
Ottawa, Canada Launch Potato Full timeLead Machine Learning Engineer, Ad Performance As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed,...
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Lead Machine Learning Engineer, Ad Performance
4 weeks ago
Ottawa, Canada Launch Potato Full timeLead Machine Learning Engineer, Ad PerformanceAs The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology.Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed,...
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Principal ML Engineer
4 weeks ago
Ottawa, Canada Launch Potato Full timeWHO ARE WE Launch Potato is a profitable digital media company that reaches over 30M monthly visitors through brands such as FinanceBuzz All About Cookies and OnlyInYourState. As The Discovery and Conversion Company our mission is to connect consumers with the worlds leading brands through data-driven content and technology. Headquartered in South Florida...
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Principal ML Engineer
4 weeks ago
Ottawa, Canada Launch Potato Full timeWHO ARE WE Launch Potato is a profitable digital media company that reaches over 30M monthly visitors through brands such as FinanceBuzz All About Cookies and OnlyInYourState. As The Discovery and Conversion Company our mission is to connect consumers with the worlds leading brands through data-driven content and technology. Headquartered in South Florida...
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Ottawa, Canada Launch Potato Full timeA technology-driven advertising firm is seeking a Principal Machine Learning Engineer for a remote-first role. The ideal candidate will have over 10 years of experience in designing and deploying large-scale machine learning systems focused on personalization. You will be responsible for establishing the technical vision for personalization, architecting...
