Communications Specialist

2 weeks ago

Edmonton, Canada Insurance Brokers Association of Alberta Full time

Job Summary: The Communications Specialist, under the direction of the Member Engagement & Marketing Manager will primarily be responsible for the development and oversight of IBAA’s communications portfolio and brand. You will be responsible for developing and disseminating our electronic and print messaging, creating multi-page publications for our members and AGMs, logo and asset design for events such as IBAA Convention, writing press releases where necessary, developing designs and messaging on website projects, among other tasks.

 

Competencies:

 

·        Creativity

·        Very strong design and/or publications background

·        Strong written communication abilities

·        Excellent time management

·        Very strong attention to detail

·        Flexible and able to multi-task well

·        Organized

·        Problem solving

·        Resourcefulness

·        Quick learner

 

Job Duties:

  • Collaborate with management to develop and implement an effective communications and brand strategy based on our needs, and in keeping with our mission and vision
  • Design and distribute internal and external communications pieces to push engagement with our membership such as membership emails, surveys, magazine articles (where necessary) and other resources
  • Collaborate on strategic direction for marketing campaigns
  • Revise and refresh our brand guidelines and strategy to solidify our brand recognition and enhance visibility
  • Create banners, graphics and marketing assets for our general communications
  • Create high quality designs and layout for communications materials such as brochures, event programs, newsletters, posters, print ads, textbooks, booklets, toolkits etc.
  • Proofread and edit external messaging, as well as writing in a way that simplifies technical language for our audience
  • Logo and asset design for major events and projects, for e.g., IBAA Convention
  • Write and proofread press releases, messages from IBAAs senior leadership, eDirects/eBlasts
  • Design templated collateral in keeping with brand guidelines, including elements and templates for professional development
  • Create designs, layout and copy for website projects
  • Conduct website updates (where required)
  • Field inquiries around member resources and media requests
  • Track and report on members’ engagement with the organization’s email communications

·        Identify and share insights on market trends to increase the output of the role

 

Job Requirements:

 

·        An excellent command of Canva, Adobe Creative Suite, particularly In-Design, Illustrator, Photoshop is an asset

·        Strong proficiency in MailChimp

·        A good knowledge of web design; knowledge of HTML is an asset

·        A good working knowledge of Survey Monkey and other survey platforms

·        Strong proficiency in Microsoft Office, especially Word, Powerpoint and Excel

·        Strong interpersonal skills

·        Strong organizational skills

·        Ability to deal with people professionally at all times

·        Ability to effectively communicate both verbally and in writing

·        Ability to prioritize and manage conflicting demands

·        Ability to pivot and respond quickly in a dynamic and changing environment

·        Ability to produce work quickly (when necessary)

·        Strong attention to detail

·        Very creative

 

Education:

 

A Bachelor’s degree in Communications, Design, Fine Arts, Journalism or a related field is required.

 

Experience:

 

Minimum three years’ experience working in communications, design or publication

 

Work Conditions:

 

·        Operation of desktop computer and peripherals

·        Hybrid schedule with quarterly floater day

·        Interaction with employees, management, IBAA members and public at large

·        Working in a busy office environment

·        May be asked to work in office on weekend occasionally

 

Remuneration: Expectations will be discussed.

 

Extended Health Care Benefits including vision and dental.

 

 Send resume with cover letter to Rochelle Mighty, Member Engagement & Marketing Manager at

 

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