Copywriter

Job Overview Wasserman operates at the epicenter of sports, music and entertainment, serving talent, brands and properties on a global scale. Headquartered in Los Angeles, Wasserman ’s presence spans 28 countries and more than 70 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. In Canada, we’ve proudly been recognized as the Sponsorship Marketing Council of Canada’s ‘Agency of the Year’ for 5 of the past 6 years. Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. We’re a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans. As Wasserman supports hybrid working environments and acknowledges the benefits of in‑office collaboration, our global policy is 3‑days per week in‑office. Wasserman is looking for a sharp, culture‑obsessed Copywriter to join its team. They will drive tone of voice and creative copywriting for brand social channels. The role will mainly be focused on developing a variety of evergreen and content ideas for the brand’s social & digital channels and beyond, as well as writing copy and scripts for social content and client‑facing presentations. What You’ll Do Above everything, you’re an amazing writer. You’re a gamer, someone with a lot of interest in tech, sci‑fi, science and math – a writer with a sense of humor like “big bang theory” the series. You’re just as comfortable writing social captions as you are an inspiring brand manifesto. You’re a stickler for the rules when it’s called for but you also know when to let go when the idea calls for it. As a social native, you instinctively know the kinds of ideas that will fly in‑feed and have a knack for expressing them in ways that clients love – both in decks and in meetings. You know how to think small and nimble, as well as big and bold, and you’re equally happy doing both. You’re comfortable working as part of a multi‑disciplinary team, across multiple projects, chipping in wherever needed. No ask is too small or too big for you. You ask questions, you are curious, you take direction well, and you are open to trying new things. Your day‑to‑day work will include working with an Art Director and Jr. teams, Content Creators and Designers to create assets across multiple platforms for our client. You will also have the support of a Creative Director. Writing and editing copy for social campaigns, taking on everything from social copy to scripts and brand manifestos Developing concepts for – but not limited to - original social content and campaigns, alongside the rest of the Creative team Participating in brainstorms, communicating concepts and take direction / feedback from Creative Director, strategy and account leads Working alongside the rest of the creative team to turn creative concepts into compelling presentations that bring the idea to life for clients and internal teams Work as part of an integrated team of creative, client services, and strategy leads to understand client goals, craft meaningful insights and develop effective integrated marketing campaigns across social, digital, video and Influencer channels Confidently presenting creative ideas to internal stakeholders and clients Collaborating with an Art Director, Designer, and/or Editor to bring to life concepts through storyboards and scripts Collaborating with the Content Creator to ensure the team’s creative vision comes to life in the final product Work alongside our clients’ other agencies on cross‑channel campaigns Keep up to date on the latest cultural and platform trends, including the influencer space Who You Are 5+ years experience in a similar social‑focused role, either in an agency or social publisher Excellent social‑first creative thinking Strong experience in bringing concepts to life through compelling creative presentations and scripts A key holder to terms and brand guidelines Able to condense and extract the key message of long articles or blogs Production experience Flawless spelling and grammar Demonstrated passion for, and understanding of, social media and youth culture A knack for channeling different editorial voices, and an understanding of brand audience — what they care about and what they share Strong presentation skills The ability to collaborate across internal teams, clients and partner agencies Commitment to excellence – working nonstandard hours when necessary, anticipating issues and communicating with diplomacy Proficiency in MS Office and Keynote Base salary range: $60 - 80K CAD, plus bonus potential if applicable for role. (Actual base salary is dependent on several factors including but not limited to; market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc. The salary range) Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing, Public Relations, and Writing/Editing Industries Entertainment Providers #J-18808-Ljbffr