Customer Insights Analyst

Consumer Insights Analyst Location - Cambridge, Ontario Salary range - $74,900-$80,700 Company Overview: Made Better isn't just a claim; it's our Dare promise. Dare has been a proudly Canadian, family-owned company since 1889. Throughout our long history, we've created some of the most loved brands in the country, including Bear Paws cookies, REALFRUIT Gummies, Breton crackers, Melba Toast and many more. For over 130 years, we have been located in the Kitchener area since the family's original store opened in 1892. We are now headquartered in Cambridge, Ontario, and we've expanded our roots far beyond. With eight manufacturing plants and over 1400 employees, Dare is part of the fabric of Canada. At Dare, our dedicated team works passionately to uphold our tradition of excellence, innovation and quality in every aspect of our operations. Our state-of-the-art facilities utilize advanced technology to ensure consistency and quality while meeting the evolving needs of our consumers and customers. Opportunity: Are you passionate about insights and understanding how and why consumers make decisions? Are you excited by the challenge of transforming complex data into actionable insights? Do you want to play a role in shaping iconic Canadian brands like Bear Paws, Breton, and Whippet? This is a replacement position that will be required to be on-site a minimum of one day a week and will support the Consumer Insights Manager in leveraging data and research to fuel brand and business strategies. Responsibilities: Data collection and analysis : aggregate, condition, and analyze data from various sources, including customer transactions, surveys, and syndicated research Insight generation : identify trends, patterns, and consumer preferences to understand why customers choose certain brands or exhibit certain behaviours Reporting and communication : develop and present clear, concise reports, dashboards, and presentations that effectively communicate complex data to both technical and non-technical audiences, across organizational levels Strategic support : provide data-driven insights and recommendations to guide decisions in marketing, product development, and customer engagement Market research : support market research projects, including survey programming, data processing, and analysis Data quality assurance : ensure the accuracy and integrity of the data collected and analyzed across platforms and initiatives Qualifications: Post-secondary diploma or degree in Data Analytics, Statistics, Business, Economics or related field 2+ years of experience in a data insights/analytics role, ideally within CPG or Retail industries Proficiency in MS Office (Excel, PowerPoint, Word), database querying (SQL), and statistical programming (R, Python) Familiarity with NielsenIQ, Numerator, and Retailer POS platforms is an asset Experience with data visualization tools (SAC, PowerBI, Tableau) is an asset Attention to detail to deliver speed and accuracy of insights Able to present data analysis to stakeholders and decision-makers Experience in collaborating on projects and maintaining positive relationships Curious and proactive with a strong service orientation Strong written and verbal communication skills Team-oriented, organized and adaptable in a fast-paced environment Total Rewards Package : Our Total Rewards package reflects the investment we make in our employees to help them and their families achieve their well-being goals. Total Rewards at Dare Foods includes a competitive base salary, comprehensive health and wellness benefits and retirement programs. In addition, we offer paid time off, career development opportunities, and reward and recognition programs. At Dare Foods Limited , we are dedicated to creating an inclusive, accessible, equal-opportunity environment that welcomes all individuals from all backgrounds because we know it will make our company a better place to work. Requests for accommodation due to a disability (visible or invisible, temporary or permanent) can be made at any stage of application and employment. We want to thank all candidates in advance for their interest; only those candidates selected for an interview will be contacted. Due to the volume of applications we receive, we cannot confirm the receipt of individual applications or resumes.