Senior Marketing Operations Manager

Role Overview Senior Marketing Operations Manager will be the engine behind our go-to-market execution. You will be responsible for developing and refining the marketing operations function within a hyper-growth environment. This role isn't just about managing tools; it’s about GTM Engineering—architecting sophisticated data flows, leveraging AI to automate business processes, and building a transparent, data-driven culture. The ideal candidate is a "builder" who can manage complex projects from conception to completion, aligning diverse stakeholders and prioritizing high-impact initiatives in a fast-paced environment. Key Responsibilities GTM Engineering & Systems Optimization Architect & Integrate: Manage the strategy, configuration, and optimization of our MarTech stack (Pardot, 6sense, Qualified, Salesforce). Advanced Orchestration: Utilize Clay and other GTM engineering tools to automate marketing workflows, enrich lead data, and create highly personalized at-scale motions. AI Implementation: Identify opportunities to augment and enhance existing business processes with AI to drive efficiency in content distribution, lead routing, and data cleansing. Lead Lifecycle: Build and maintain best-in-class lead management programs, including complex lead scoring, multi-touch attribution, and automated lead assignment. Strategic Project & Stakeholder Management Cross-Functional Leadership: Act as the connective tissue between Marketing, Sales, and Channel to ensure GTM strategies are aligned and technically feasible. Stakeholder Management: Confidently manage relationships with senior leadership, presenting data-backed findings and gaining buy-in for operational shifts or new technology investments. Prioritization & Roadmap: Own the Marketing Ops roadmap; evaluate competing requests from various teams and prioritize projects based on their potential impact on revenue and scalability. Full-Cycle Project Management: Lead complex initiatives—from tool migrations to new lead-flow implementations—ensuring they are delivered on time, documented, and adopted by the end-users. Data Governance & Execution Agency Management: Act as the primary technical point of contact for external agencies to ensure marketing programs are executed flawlessly and tracked accurately. Data Hygiene: Act as the steward of the marketing database, ensuring data cleanliness, completeness, and seamless flow across the tech stack. Performance Measurement: Develop transparent, real-time dashboards (PowerBI/Salesforce) tracking KPIs such as ROI, conversion rates, and pipeline velocity. Qualifications 8-10 years of proven experience in Marketing Operations, preferably in a B2B hyper-growth or public company environment. Technical Mastery: Deep hands-on experience with Pardot (Account Engagement) and Salesforce. GTM Toolkit: Proven experience using Clay for data enrichment and workflow automation. Project Management: Demonstrated ability to lead cross-functional projects, manage timelines, and navigate the needs of multiple stakeholders simultaneously. Analytics: Proficiency in PowerBI or similar BI tools to distill complex data into actionable executive insights. Tech stack integration: Experience managing integrations across MarTech, RevOps, SalesOps, and external vendors. Experience with ABM platforms (6sense), content analytics, and intent data tools. Relevant Certifications – Salesforce, Pardot, 6sense. Education: Marketing or a quantitative discipline (Statistics, Engineering, Finance). AI Fluency: Experience implementing AI tools (LLMs, automation agents) to optimize marketing workflows. Communication: Exceptional verbal and written skills; able to translate technical "MarTech" speak into business value for non-technical stakeholders. Mindset: A "problem-solver" who can troubleshoot technical debt while maintaining a high-level strategic view of the business. Please note: If the selected candidate is eligible to work remotely, occasional travel to our head office in Waterloo will be required. #J-18808-Ljbffr