Monetization Product Director – Dead by Daylight

6 days ago


Montreal, Canada Behaviour Interactive Full time

Monetization Product Director – Dead by Daylight Join Behaviour Interactive as a Monetization Product Director to lead the vision and roadmap of player monetization and content offerings, including characters, cosmetics, sales, and battle passes for our acclaimed game Dead by Daylight. Headquartered in Montreal, Behaviour Interactive is a dynamic, independent studio of over 1,200 employees, with studios in Toronto, Rotterdam, and the UK. We develop original games and services for major partners. At Behaviour Interactive, we embrace a diverse and creative environment where everyone is celebrated. We value folks of all ages, sexes, ethnicities, colours, ethnic or national origins, religions, sexual orientations, gender identities, civil statuses, disabilities, or any other protected characteristics as per applicable law. Responsibilities Own the live player monetization and store content roadmap; manage prioritization of in‑game monetization features and content across characters, cosmetics, sales, and battle passes. Own and drive the licensing content roadmap through revenue forecasting, market knowledge, community feedback, and collaboration with cross‑discipline creatives. Collaborate and develop strong partnerships across creative, technical, and production; influence design and creative direction. Lead and grow a team: manage a small team of Product Managers and Live Ops specialists and build a high‑performing monetization function. Track KPIs and P&L: partner with Data Insight and Marketing to forecast, measure, and optimize sales. Combine market insight, player data, and community feedback to define, validate, and evolve monetization features that drive revenue and player conversion. Qualifications 6+ years in Product or Monetization Management, including 2+ years in a leadership role. Experience in the video game industry on a live game, ideally on PC/Console; deep understanding of live game KPIs, forecasting, and performance metrics. Proven experience creating strategic deliverables including defining objectives, key components, and audience‑tailored messaging. Demonstrated successful experience with monetization systems; content planning, first‑party sales, Battle Passes, first‑time conversion, segmentation. Able to translate insights into innovative, relevant feature strategies. Experience owning and driving a live content roadmap and influencing cross‑discipline creative teams. Strong communication skills. Location: Montreal, Quebec, Canada #J-18808-Ljbffr



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