Digital Content Writer

2 months ago

Greater Montreal Metropolitan Area, Canada TALTEK | TALENT en TECHNOLOGIE Full time

TALTEK is looking to fill the following position for one of its clients:


Permanent - Digital Content Manager


JOB SUMMARY

Our client is seeking for a Digital Content Writer for their Global Marketing team. The role will consist on writing blogs, articles, product and services descriptions, ABM email templates, banners and ad copy, while ensuring that everything published is SEO-optimized across various digital platforms and channels. This role is performance driven, strategic, and requires the capacity to write content in English and French.


RESPONSIBILITIES

· Plan the overall content strategy for websites in collaboration with various stakeholders (campaign manager, sales team, subject matter experts, platform owners, etc.)

· Develop a full-year editorial calendar with content that supports global marketing campaign goals, organic traffic, as well as overall brand and business objectives

· Collaborate, assign, and coordinate with agency partners, creative teams, freelance video producers and copywriters, as well as internal stakeholders to meet the content objectives

· Optimize and repurpose existing content to meet SEO best practices

· Utilize advanced analytics tools and define key performance metrics to measure the impact of content strategies accurately

· Create content that will generate leads across various channels and in various formats (email, website, campaign-specific content elements, quarterly newsletter, blogs,

and thought leadership pieces)


REQUIREMENTS

· Bachelor's degree in communications, marketing or related discipline, or relevant experience

· 8+ years of proven work experience in writing, copy editing and proofreading, creating, and adapting B2B digital and print content

· Experience writing content for digital B2B campaigns

· Proven experience with SEO and keyword research

· Excellent verbal and written communication skills, full English & French proficiency


ABOUT TALTEK

TALTEK is an information technology placement and consulting firm. At TALTEK, we are committed to offering the best level of service to both our clients and candidates. Our approach is human and our values are: transparency, integrity and respect

______


TALTEK cherche à combler le poste suivant pour l’un de ses clients :


Permanent – Gestionnaire de contenu numérique


RÉSUMÉ DU POSTE

Notre client est à la recherche d'un rédacteur de contenu numérique pour son équipe de marketing mondial. Le rôle consistera à rédiger des blogs, des articles, des descriptions de produits et de services, des modèles d'emails ABM, des bannières et des textes publicitaires, tout en s'assurant que tout ce qui est publié est optimisé pour le référencement sur les différentes plateformes et canaux numériques. Ce poste est axé sur la performance et la stratégie, et requiert la capacité de rédiger du contenu en anglais et en français.


RESPONSABILITÉS

-Planifier la stratégie globale de contenu pour les sites web en collaboration avec les différentes parties prenantes (directeur de campagne, équipe de vente, experts en la matière, propriétaires de plates-formes, etc.)

- Élaborer un calendrier éditorial annuel avec des contenus qui soutiennent les objectifs des campagnes marketing mondiales, le trafic organique, ainsi que les objectifs globaux de la marque et de l'entreprise.

- Collaborer, assigner et coordonner avec les agences partenaires, les équipes créatives, les producteurs vidéo et les rédacteurs indépendants, ainsi qu'avec les parties prenantes internes pour atteindre les objectifs de contenu.

- Optimiser et réorienter le contenu existant afin de respecter les meilleures pratiques en matière de référencement.

- Utiliser des outils d'analyse avancés et définir des indicateurs de performance clés pour mesurer avec précision l'impact des stratégies de contenu.

- Créer du contenu qui générera des leads sur différents canaux et dans différents formats (courriel, site web, éléments de contenu spécifiques à la campagne, lettre d'information trimestrielle, blogs,

blogs et documents de réflexion)


EXIGENCES

- 8 ans ou plus d'expérience professionnelle confirmée dans la rédaction, la révision et la correction d'épreuves, la création et l'adaptation de contenu numérique et imprimé B2B

- Expérience de la rédaction de contenu pour des campagnes numériques B2B

- Expérience confirmée en matière de référencement et de recherche de mots clés

- Excellentes aptitudes à la communication orale et écrite, parfaite maîtrise de l'anglais et du français.


À PROPOS DE TALTEK

TALTEK est une société de placement et de conseil en technologie de l’information. Chez TALTEK, nous nous engageons à offrir le meilleur niveau de service à nos clients et candidats. Notre approche est humaine et nos valeurs sont : la transparence, l’intégrité et le respect.

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