Director of Marketing
3 days ago
Director of Marketing & Admissions – Globeducate Canada Reporting to the Country General Manager and dotted line to the Chief Marketing & Admissions Officer, the Director of Marketing & Admissions for Canada will lead the strategic development and operational execution of marketing and admissions across Globeducate’s Canadian schools (Toronto Prep School, Clover School and Blyth Academy). This role is pivotal in driving enrolment growth, enhancing brand visibility, and ensuring alignment with Globeducate’s global standards and local market dynamics. Key Responsibilities Strategic Leadership – Develop and implement country‑level marketing and admissions strategic plans aligned with Globeducate’s Long Range Plan (LRP) and Value Creation Plan (VCP). Provide comprehensive support to Canadian schools, oversee pricing strategy implementation, and collaborate with the CMO and Country CEO to set annual objectives and KPIs for each school. Admissions Pipeline – Lead initiatives to improve conversion rates across the admissions pipeline (enquiry, visit, application, acceptance, enrolment, start) across the region. Team Management & Development – Oversee and support school‑level Marketing and Admissions Managers, facilitate best practice sharing across Canadian schools and contribute to global MAD team sessions. Marketing and Digital Strategy – Define and implement marketing strategies/plans for each school within the Canadian cluster. Ensure consistent application of brand guidelines, drive the market’s digital marketing strategy in partnership with Globeducate’s Head of Digital (SEO, paid media, UX, social channels) and lead the rollout for measurable efficiencies in early‑stage funnel management. PR, Media & Campaigns – Lead PR, media, and digital campaigns, including organic and paid lead generation (Google, Meta). Manage agencies and suppliers and drive HubSpot CRM adoption and optimization. Admissions & Retention – Oversee annual enrolment campaigns, re‑enrolment processes and retention planning. Provide accurate forecasting and reporting on enrolment performance. Budget & Compliance – Manage marketing budgets, ensure cost efficiency, align all activities with Globeducate policies and compliance standards. Demonstrate strong leadership and coaching ability, expertise in marketing, digital marketing, admissions and CRM systems, analytical skills for forecasting and KPI reporting, excellent communication and stakeholder management, and ability to work in a matrix structure and collaborate across global teams. Preferred Experience Minimum 8–10 years in marketing/admissions leadership roles, ideally in K‑12 education or premium service sectors. University Degree in Business or Marketing, or a related field required. Proven track record in enrolment growth, marketing and digital marketing. We are an equal opportunity employer and are committed to fostering an inclusive, equitable, and accessible workplace. We welcome and encourage applications from all qualified candidates, including those from diverse backgrounds and lived experiences. Accommodations are available throughout the recruitment and selection process. If you require accommodation due to a disability or other protected grounds, please let us know and we will work with you to meet your needs. #J-18808-Ljbffr
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