Director, Global Measurement Science

Position Overview The Director of Global Measurement Science is a critical leadership role responsible for transforming our marketing measurement capabilities and building the analytics foundation that drives informed decision-making globally. This isn’t just about tracking performance; it’s about developing the intelligence systems that turn every media investment into measurable business value and sustainable competitive advantage. What You’ll Do Global Measurement Architecture: Develop robust measurement frameworks and outline the data signals and platforms required to deliver on brand health and ROI programs. Performance Optimization: Lead the ROI program, leveraging advanced analytics (MMM, MTA, LTV, incrementality) and machine learning to continuously optimize campaign performance and demonstrate measurable returns across all media investments. Executive Engagement & Presence: Interface regularly with CDO, CIO, CCO, COO, CFO, regional presidents and marketing leadership to ensure the ROI of investments is understood. Data Visualization: Define and implement marketing scorecards and advanced dashboards that transform complex data into actionable insights for stakeholders. Data Integration: Lead initiatives to harmonize and support the technical centralization of data across multiple sources, creating unified data ecosystems for cross‑channel analysis. AI Innovation Champion: Work with the Data Automation & AI team to evaluate and implement cutting‑edge GenAI and Agentic AI solutions to enhance media optimization. Cross‑Functional Partnership: Collaborate seamlessly with internal teams across advanced analytics, paid media, insights, CRM, central marketing, and regional teams; partner with external agencies for thought leadership. Build and Mentor Global Talent: Recruit, develop, and mentor a team of measurement professionals and advocate data‑driven decision making. Qualifications Bachelor’s degree in Marketing, Business Administration, Statistics, Economics, Computer Science, or a related quantitative field. 8+ years of experience in digital marketing or related fields. 3+ years in a leadership or managerial role. Exceptional leadership and team management skills with a proven ability to build, motivate, and develop high‑performing teams. Proven track record of developing and implementing measurement frameworks in complex online and offline environments. Experience engaging cross‑functional teams and demonstrating resilience to push through challenging projects. Luxury retail experience is an asset. Willingness to travel 2‑4 times per year. Strong understanding of MMM, MTA, LTV, and incrementality. Experience in budgeting and financial planning for marketing initiatives. Strong communication and presentation skills for both technical and non‑technical audiences. Proficiency in data visualization tools (Tableau, Power BI) and statistical analysis software (R, Python, SAS). Benefits Company built on Canadian roots and heritage. Comprehensive and competitive Total Rewards Program. Opportunities for career growth through internal and external programs. Recognition through Goose Rewards & ICON Rewards. CG Gives program – donation matching and paid volunteer time. Tools and resources to support physical and mental health. Inspiring leaders and colleagues who support growth. Equity and Inclusion Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. We believe in the power of inclusion and are passionate about building an equitable working environment where all employees can bring their authentic selves to work every day. #J-18808-Ljbffr