Senior Producer, Social/Audience Growth, English Services,

Senior Producer, Social/Audience Growth, English Services (Telework/Hybrid) Position Title : Senior Producer, Social/Audience Growth, English Services (Telework/Hybrid) Status of Employment : Permanent Language Requirement : English Primary Location : Broadcast Centre 205 Wellington St. W., Toronto, Ontario, M5V 3G7. Candidates may be based near major CBC locations, including Calgary, Charlottetown, Edmonton, Fredericton, Halifax, Iqaluit, Ottawa, Regina, Saint John, Saskatoon, St‑Johns, Sudbury, Thunder Bay, Toronto, Vancouver, Whitehorse, Windsor, Winnipeg, Yellowknife. Schedule : Full‑time, Monday – Friday 12 – 8 p.m. ET, overtime as required. Role Summary At CBC/Radio‑Canada, we create content that informs, entertains and connects Canadians on multiple platforms. You will lead an award‑winning team of journalists who produce short‑form video for CBC.ca and social platforms such as TikTok, YouTube and Snapchat, while also overseeing the Ask CBC News team that engages audiences through trends and questions. Key Responsibilities Assign daily news for the network social team by focusing story content with visually compelling treatments. Vet social content in video and text formats to meet CBC News standards. Format pitches for social‑first videos for teams across the country and in world bureaus. Train and provide regular feedback to the social team and reporters and producers across CBC News. Drive editorial decisions around breaking news, live coverage, and enterprise stories for social and digital platforms. Track, interpret and respond to metrics to make data‑driven decisions. Direct social rollout of major investigations from the fifth‑estate, visual investigations and more. Lead regular training sessions for social‑first best practices for TikTok, YouTube and other social platforms. Relevant Skills Minimum seven years recent experience in a social news environment. Strong journalistic skills and experience working in a newsroom, particularly in a breaking and live environment. High‑level knowledge of legal and ethical issues related to journalism. University degree or equivalent. Ability to assign, manage and motivate a highly collaborative team, co‑ordinate with other departments in a productive manner, and mediate disputes as they arise. Extensive knowledge of social media platforms including YouTube, TikTok, Reddit, WhatsApp and other platforms. Extensive knowledge of audience‑listening and metrics tools and how to interpret them. Substantial experience writing, copy‑editing, fact‑checking and producing social content. Experience in producing news video optimized for digital properties. Ability to manage large volumes of fast‑moving information and ensure material is directed appropriately. Excellent news judgment and ability to work effectively under deadline pressure. Exceptional communication and interpersonal skills. Leadership based on an open and inclusive mindset with a focus on elevating the voices of colleagues. Knowledge of CBCNews.ca style and Canadian Press style is an asset. Basic experience in iNews, Canva, Photoshop and other image editing software. Basic video editing. Candidates may be subject to skills and knowledge testing. We thank all applicants for their interest, but only candidates selected for an interview will be contacted. Background Check Information A mandatory criminal record check. Other background checks may be conducted based on the operational requirements of the position. Diversity, Equity, and Inclusion CBC/Radio‑Canada is committed to being a leader in reflecting our country’s diversity. We value equal opportunity and nurture an inclusive workplace where our individual differences are recognized and valued. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an email to All employees must adhere to the Code of Conduct and policy on conflicts of interest. If you become an employee, it will be important to promptly inform us of any situation that could appear to constitute a conflict of interest. #J-18808-Ljbffr