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Director of Digital Marketing
1 month ago
Director of Digital Marketing & Experience Join to apply for the Director of Digital Marketing & Experience role at Compassion Canada . Purpose The Digital Marketing & Experience Director will steward and drive innovation in Compassion Canada’s pursuit of a people first/digital first approach; democratizing data to serve our decision making and testing and creating a digital experience that is thrilling, relevant and best in class in the Canadian marketplace. The Director of Digital Marketing & Experience will strategically direct and guide the team to fill two key roles – serve those who lead bespoke stakeholder groups (volunteers, pastors, major donors, etc.) while also driving Compassion Canada’s digital strategy needs serving the broader, mass audience. Ministry Focus Agree with Compassion Canada’s core documents, including a Statement of Faith. Conduct themselves in a Christ‑like manner at work and outside the workplace. Participate in regular Staff Gatherings which include spiritual practices like worship, Scripture reading, and prayer. Pray with staff or supporters when requested or deemed appropriate. Responsibilities Provide strategic and execution leadership to Compassion Canada’s digital transformation. Lead a team in creating, testing, and executing digital experience tactics in the areas of web, social media, paid media, email and newly developed digital marketing spaces. Foster Compassion Canada’s social media strategy to drive awareness, engagement, and mobilization. Provide creative leadership to the Social Media & Creative team to ensure Direct to Neighbour and Divisional Support projects are managed effectively. Develop a cohesive email marketing strategy along with a roadmap for execution. Ensure a focused effort on optimization and testing on Compassion Canada’s online web properties. Create and support a data‑informed, democratized approach to digital analytics. Support the Chief Marketing & Digital Officer in organizational strategy development for Compassion Canada’s Marketing and Digital Growth multi‑year plans. Facilitate and coach the team on being highly collaborative with all neighbour‑facing teams (church, volunteer, mass/direct to consumer, major donor, etc.). Lead team and model opportunity and tension of being both a digitally driven while maintaining Compassion Canada’s commitment of being a relational organization – both internally and externally. Support division outcomes and department/team with other duties as requested. Qualifications Knowledge, Skills & Abilities Established expertise in developing innovative strategies for all areas of Digital Marketing. Proven track record of supporting agile mindsets and innovation efforts. Forward‑thinking and experimental, with a learning mindset, eager to progress the organization in areas of responsibility. Established understanding of requirement to build a thrilling, relevant and impactful digital experience across a variety of audiences. Familiar with building strategies and tactics around a funnel approach to marketing (i.e. RACE framework). Strong analytical skills with proven ability to evaluate and report on trends, impact, and reach of digital marketing and experience efforts. Track record of managing workforce needs with both internal resources and a roster of trusted external partners and/or consultants. Demonstrated capacity to collaborate with cross functional teams on multiple projects simultaneously. Strong interpersonal skills, self‑awareness, and maturity with the ability to mentor, coach and develop others to new levels of effectiveness. Self‑directed learner, continually developing their craft and skills, maintaining up‑to‑date trends and data related to area of responsibility. Excellent written, verbal visual presentation skills with capability to interact with all levels within the organisation and for multiple external audiences. Ability to build relationships with diverse internal and external stakeholder groups. Education & Experience A bachelor’s degree in Digital Marketing, Communications, Business Administration, or a related discipline is required. A master’s degree in Marketing, Data Analytics, Digital Strategy, or Leadership is considered a strong asset. A minimum of seven (7) to ten (10) years of progressive leadership experience in digital marketing, marketing strategy, or customer experience management, ideally within a national or international not‑for‑profit or purpose‑driven organization. Proven track record in designing and executing comprehensive digital marketing strategies that drive measurable growth in awareness, engagement, and conversion across multiple digital channels. Demonstrated experience leading and developing high‑performing digital and creative teams, including oversight of paid, owned, and earned media portfolios. Significant experience overseeing complex digital ecosystems, including websites, social platforms, email marketing, content creation, analytics, and SEO/SEM strategies. Hands‑on experience implementing data‑driven marketing practices, including A/B testing, conversion rate optimisation, and digital performance reporting using modern analytics tools (e.g., Google Analytics, Data Studio, HubSpot, Salesforce Marketing Cloud, or similar platforms). Proven ability to foster a culture of innovation and agility, promoting test‑and‑learn methodologies and digital experimentation within an organization. Strong experience collaborating across divisions to align digital initiatives with organization‑wide brand and growth strategies. Demonstrated success in managing vendor relationships, agency partnerships, and digital budgets to maximise ROI and operational effectiveness. Experience in digital transformation leadership, creating alignment between digital strategy, data governance, and organizational priorities, is considered a significant asset. Ongoing professional development or continuous learning in areas such as UX/UI design, marketing automation, or digital innovation is encouraged and considered an asset. Working Conditions Compassion Canada strives to create a unified cultural experience for all staff that promotes flexibility, autonomy, and connection, while ensuring operational excellence across a distributed workforce. This position operates in a remote‑first environment, with the option for hybrid engagement depending on proximity to Compassion Canada’s London, Ontario office. Regular collaboration with colleagues, leaders, and cross‑functional teams will take place via digital platforms, ensuring consistent engagement and information sharing across time zones and work locations. The role may involve periodic in‑person meetings, leadership retreats, and divisional gatherings at Compassion Canada’s office or other designated locations to strengthen culture, alignment, and collaboration. Occasional travel within Canada may be required to support Partner Relations events, leadership initiatives, or operational planning activities. Overtime or flexible hours may be required during seasonal peaks, special events, or project rollouts. Compassion Canada is committed to a remote‑first and digital‑first engagement model, ensuring all staff have access to tools, technology, and practices that support productivity and belonging, regardless of work location. Seniority Level Not Applicable Employment Type Full‑time Job Function Advertising, Marketing, and Manufacturing Industries Non‑profit Organizations, Office Administration, and Administrative and Support Services #J-18808-Ljbffr
