Senior Marketing Manager

Senior Marketing Manager (Trade & Activation) – Specsavers Location: Hybrid – 3 days on-site at our Burnaby, BC office and 2 days remote per week. Specsavers is a retail optical leader dedicated to transforming lives through better sight. Ranked 11th Best Workplace™ in Canada and 16th globally by Great Place to Work®, we focus on high‑quality, accessible eyecare for every budget. What You’ll Do Lead, mentor, and develop a high‑performing team of Marketing Managers through regular performance reviews and personalized career development plans. Partner with the Head of Marketing, Trade & Activation to manage Specsavers Canada Trading Calendars and collaborate cross‑functionally with Product, Finance, Operations, Agencies, and broader Marketing teams to ensure strategic alignment. Oversee the development and execution of Trade & Activation national and local campaigns, new store launches, and partner engagement activations. Analyze campaign performance to identify insights and optimize tactics that improve ROI, customer engagement, and conversion. Establish standardized workflows and repeatable planning frameworks for national & local campaigns, store launches, local marketing activities, enhancing community presence and driving short‑term sales. Apply a strong understanding of foundational marketing principles and modern marketing theory to trade marketing strategies at local and national levels. Act as a guardian of the Specsavers brand, ensuring clear, consistent, customer‑facing communications that reflect the brand’s tone of voice—warm, knowledgeable, and down‑to‑earth. Remove roadblocks and coach the team in interactions with store partners, regional managers, and marketing stakeholders, ensuring insight‑driven plans. Manage budgets, timelines, and agency/vendor relationships to deliver projects on time, within scope, and to a high standard. Monitor competitor activity and analyze campaign performance against business targets to uncover opportunities and trends that boost store traffic, bookings, and activations. What We’re Looking For 8+ years of marketing experience in trade, retail, or shopper marketing within a retail or agency environment—ideally supporting a global or national brand. Proven leadership experience in managing and developing high‑performing teams. Strong strategic thinking and project management skills, applied with initiative, proactivity, and accountability. Experience supporting franchise or joint venture businesses from a head office perspective is highly regarded. Excellent communication skills with the ability to write compelling briefs, influence stakeholders, and evaluate creative assets. Agile multitasker with a collaborative mindset and strong organizational skills, thriving in a fast‑paced retail environment. Data‑driven approach with a passion for innovation, execution, and continuous improvement. Compensation $105,000 - $125,000 base salary, plus quarterly bonus, profit sharing, and benefits. Actual compensation will be determined based on experience. Speccies’ Benefits 4 weeks of vacation and 1 paid volunteer day. 1 extra paid day off and an eyecare voucher on your birthday. RRSP matching. Quarterly performance bonus. Profit sharing program. Healthcare spending account. Health and dental benefits effective on your first day. Team and company social events. Behaviours We Value Collaborative: We work together as one Specsavers to deliver our purpose. Curious: We question, explore, and seek out diverse perspectives to develop our knowledge and understanding. Courageous: We challenge the status quo, experiment with good ideas, and are brave, bold, and fast in decision making. Compassionate: We care, support, and help each other. Commercial: We treat money wisely and make decisions that are good for our customers, our partners, our people, and good for the long term. Our Hybrid Work Model We embrace a hybrid approach that balances in‑office collaboration with the flexibility to work from home. We come together in office three days a week to connect, innovate, and keep our culture thriving. Equal Opportunity Employer Specsavers is an equal opportunity employer and encourages candidates of all backgrounds and abilities to apply. We value the unique skills and perspectives each individual brings to our team. Accessibility and Accommodations We are committed to creating an inclusive and accessible workplace. If you require accommodations at any stage of the application or interview process, please let us know at . We will work with you to meet your needs and ensure a fair and equitable experience. Seniority Level Director Employment Type Full‑time Job Function Marketing and Sales Retail #J-18808-Ljbffr