Salesforce Marketing Cloud Specialist

Req Id: Summary We are seeking a skilled and detail-oriented Salesforce Marketing Cloud Specialist to join a dynamic team. You will be responsible for leveraging the full capabilities of Salesforce Marketing Cloud (SFMC) to plan, build, execute, and optimize multi-channel CRM campaigns for mobility and home services, targeting both B2C and B2B segments across Bell, Virgin, and Lucky Mobile. This role requires a strong technical understanding of Salesforce Marketing Cloud, along with a strategic mindset to drive customer engagement and achieve marketing goals for a complex product and customer landscape. Key Responsibilities Plan, build, test, and deploy email, SMS, and MMS marketing campaigns, journeys, and automations within Salesforce Marketing Cloud for mobility and home services targeting B2C and B2B audiences across Bell, Virgin, and Lucky Mobile brands. Utilize SFMC tools including Email Studio, Content Builder, Automation Studio, Journey Builder, and Mobile Studio to execute sophisticated multi-channel campaigns. Collaborate with cross-functional teams to translate campaign requirements into robust technical SFMC solutions, understanding the unique needs of each segment and service line. Monitor campaign performance, analyze results, and provide actionable insights for optimization to drive continuous improvement and ROI. Troubleshoot and resolve technical issues related to SFMC campaign execution for a diverse range of campaign types while maintaining campaign timelines and quality standards. Stay current with new SFMC features, best practices, and industry trends, particularly those relevant to telecommunications and multi-segment marketing. Develop and maintain SFMC documentation and training materials to support knowledge transfer and operational excellence. Partner with data and analytics teams to ensure segmentation strategies and testing plans align with performance insights and business objectives. Document campaign architectures, automations, and operational handoffs so cross-functional partners can support execution continuity. Critical Qualifications Bachelor's degree in Marketing, Computer Science, Business, or a related field, or equivalent practical experience. 2-4 years of hands‑on experience as a Salesforce Marketing Cloud Specialist or Administrator, with demonstrable experience working on campaigns for both B2C and B2B segments in enterprise environments. Proven experience building and managing campaigns using SFMC tools (Journey Builder, Automation Studio, Email Studio, Content Builder), with examples of complex journeys and segmentation strategies. Strong understanding of email marketing best practices, including deliverability, CAN‑SPAM compliance, and optimization techniques. Experience with data segmentation, audience management, and personalization within SFMC, with a proven ability to segment for diverse customer types and product interests using SQL queries. Familiarity with HTML, CSS, and AMPscript for email development is a strong asset. Excellent analytical skills and the ability to interpret campaign data to drive improvements and present findings to stakeholders. Strong problem‑solving abilities and attention to detail with the ability to manage multiple campaigns simultaneously. Ability to work effectively in a collaborative team environment and communicate technical concepts to non‑technical stakeholders. Comfortable operating in a fast‑paced, matrixed environment with multiple stakeholders and shifting priorities. Preferred Qualifications Salesforce Marketing Cloud certifications (e.g., Marketing Cloud Email Specialist, Marketing Cloud Administrator) are highly desirable. Additional Information Position Type: Management Job Status: Regular - Full Time Job Location: Canada : Ontario : Toronto | Canada : Ontario : Mississauga | Canada : Quebec : Montreal Work Arrangement: Hybrid (Hybrid arrangements require candidates to be based in Canada and report to a Bell office at least 3 days a week.) Application Deadline: 12/31/2025 Adequate knowledge of French is required for positions in Quebec. For work arrangements that are ‘Hybrid’, successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work‑life balance, Bell offers flexibility in work hours based on the business needs. We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you’ll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well‑being of you and your family. As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you'll enjoy a 35% discount on our services and access exclusive offers from our partners. At Bell, we are proud of our focus on fostering an inclusive and accessible workplace where all team members feel valued, respected, supported, and that they belong. We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email your recruiter or to make arrangements. If you have questions or feedback regarding accessibility at Bell, we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us. Artificial intelligence may be used to assess parts of your application. Please review our privacy policy (see Phenom for details) to learn more about how we collect, use, and disclose your personal information. Created: Canada, ON, Toronto Bell, one of Canada's Top 100 Employers. #J-18808-Ljbffr