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Marketing Director

3 months ago

Montreal, Canada TRANSTEX LLC Full time

ABOUT US

TRANSTEX is a cleantech company helping transportation fleets significantly reduce their CO2 emissions, fuel consumption, and environmental footprint by providing leading-edge solutions that deliver operational efficiencies that positively impact the bottom line.

Located in Montreal and operating in the USA, Canada, and Mexico, TRANSTEX has been serving the transportation industry for over 25 years.


ABOUT YOU

You are passionate about marketing and sustainability. You are a skilled hands-on business professional who enjoys working in a dynamic environment and feel rewarded when directly assisting with the company’s growth strategy. You are a highly motivated and autonomous person who demonstrates a sense of ownership.

You also have the following assets:

Bachelor’s degree in marketing, Public Relations, communication, or related field.

At least 5-10 years of relevant experience in marketing and managing a marketing department.

Experience in personnel management.

Excellent command of oral and written French and English.

Ability to build strong customer and partner relationships face-to-face and online.

Up to 20% travel for conferences, tradeshows, on-site customer development, and related events.


Marketing Director Role

The Marketing Director will be responsible to manage the day-to-day marketing operations, collaborate on the creation of the strategic marketing plan and develop and execute national marketing campaigns.


Key Responsibilities

Oversee the marketing department’s operations and sales support activities (Tradeshows, Promotions, Curated Content, go-to-market campaigns.)

Contribute to the company’s strategic plan and ensure the execution of the marketing strategic projects.

Manage, improve, and uphold the TRANSTEX brand image and identity across all marketing channels, ensuring that brand guidelines are followed both internally and externally.

Oversee and implement digital marketing initiatives, including SEO, SEM, social media, email marketing, and content marketing, to drive online website traffic and engagement.

Conduct market research and competitive analysis to inform strategy and identify growth opportunities.

Work on the internal marketing and employee value plan.

Budget Management: Develop and manage marketing budgets effectively, ensuring optimal allocation of resources for maximum ROI.

Stay Current: Keep abreast of industry trends, best practices, and emerging technologies in marketing to maintain a competitive edge.


Requirements

Proven project and budget management skills.

Strategic thinker, proactive and disciplined.

Experienced working in a client-facing, product-oriented role (e.g. product management, product marketing, business analysis, etc.)

Detail oriented with an aptitude for technical information.

Ability to meet deadlines and/or targets.

Ability to work both independently and in a dynamic team environment.

Team player, strong interpersonal skills (listening, communication, and diplomacy skills)

Possess a strong working knowledge Microsoft Office Suite including Word, Excel, and PowerPoint

Proficiency in SEO/SEM, Google Analytics, and digital ads platforms

(e.g. Google Ads, LinkedIn Ads).


ABOUT THE OFFER

Competitive base salary

Health insurance package available at hire

Flexible work schedule

Paid vacation, holidays, and personal days available at hire.

Company events and activities lead by the Social Committee

Employee Lounge- Ping Pong, Foosball, Air Hockey, Chess, and more

Unlimited Nespresso, coffee, hot chocolate, and other refreshments

Free on-site parking with access to charging stations

Easy access to public transportation

Gym on-site

Retirement savings plan with employer contribution

We sincerely thank each applicant for their interest in our company.

Be assured that we will pay the closest attention to your application.

TRANSTEX is an Equal Opportunity Employer