Content Director

2 weeks ago


Edmonton, Canada Yourchamber Full time

Build and run a complete, high-output marketing system for the firm: strategy, production, editing (including AI workflows), posting, performance tracking, and brand consistency so our lawyers can focus on law while you build the brand. What Success Looks Like (First 90 Days) A repeatable content operating system is live: content pillars, scripts, filming cadence, editing templates, scheduling workflow, approval process. Posting consistency achieved: daily short-form output (with batching to protect production flow). Measurable traction: increased reach, engagement, local follower growth, and a clear path from content → consultations. Key Responsibilities Own firm brand voice, messaging, and content pillars (Family, Wills & Estates, Real Estate, Employment, Personal Injury, plus general legal education and “behind the firm” trust content). Create weekly and monthly content calendars with clear themes, campaigns, and call-to-actions. Build conversion pathways: link-in-bio structure, lead magnets, intake prompts, DM scripts, landing pages (with our team’s support). Video Production (Hands-On) Plan, shoot, and direct short-form content (Reels/TikTok/Shorts). Run filming days with lawyers: prep hooks, prompts, b-roll, and “camera confidence” coaching. Capture in-office culture, community involvement, client-safe stories, and educational content. Editing & AI Workflows Edit daily short-form videos: subtitles, pacing, hooks, jump-cuts, overlays, sound, and platform-native style. Use AI tools (e.g., Nano Banana and Higgsfield) to accelerate editing, variations, and repurposing. Create reusable templates for speed and consistency. Publishing & Community Own posting: captions, hashtags/SEO, thumbnails, scheduling, stories, and cross-posting. Monitor comments/DMs with professionalism; upscale sensitive legal inquiries to intake. Collaborate with intake to track lead sources and improve conversion. Analytics & Optimization Weekly reporting: output volume, watch time, saves/shares, follower growth, website clicks, consult inquiries. Run rapid testing: hooks, formats, lengths, content angles, and offers. Build “what’s working” playbooks and double down. Required Experience Proven experience running short-form video for a brand (agency or in-house). Portfolio required (links to posted work). Strong editing skills (CapCut/Premiere/Final Cut/DaVinci or equivalent). Strong copywriting for hooks, captions, and CTAs. Systems mindset: you can create processes and execute them daily. Working Style We Need High ownership: you don’t wait to be told; you build. Fast execution: daily output, rapid iterations. Discretion and professionalism (you’ll be around confidential environments). Comfortable giving direction to busy lawyers (respectfully, clearly, efficiently). Tools / Setup We’ll provide the equipment and software needed. You’ll help us choose an efficient stack for filming, editing, scheduling, and analytics. Join us at Bhardwaj+Co to shape impactful legal communications that resonate with clients and elevate our firm’s presence. We value innovation, precision, and dedication: qualities that drive our success every day. #J-18808-Ljbffr



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