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Senior Social Media Manager

1 month ago


Toronto, Ontario, Canada 4Labs Digital Full time

About the Job

At 4Labs Digital, we are more than an audience-driven marketing agency. We bring together expertise as journalists, poets, musicians, filmmakers, and storytellers to transform brand narratives. Synthesizing those creatives with our staff of data-savvy marketers, we deliver that elusive element that every brand seeks but few achieve: Impact.

Strategic Purpose:  To serve as a client account lead who can oversee social media managers, community managers, community moderators, graphic designers, and SEM specialists. The account lead role is focused on managing client relationships and satisfaction, social media strategy, project management, and quality control. You will be an integral member of the 4Labs team who makes sure that work meets our exacting standards and retains our clients for the long haul.

Duties/Responsibilities:

MANAGEMENT 

  • This role oversees the vision, strategy, quality control, customer satisfaction, and cohesion of retainer clients, whose services range from social media and community management to SEM and influencer campaigns
  • Oversee, provide feedback, and maintain quality control of social media copy, video scripts, social media campaigns, strategy, and creative assets across a wide array of platforms, including Instagram, TikTok, Twitter, Facebook, Instagram, and LinkedIn
  • Provide high-level feedback on social media posts and campaign documents to elevate the quality and sharpness of writing and the diversity of topics of focus
  • Provide high-level editorial and stylistic feedback on a variety of graphics created by our design team
  • Provide substantive feedback, from style to readability to copyediting to overall compellingness, on social media graphics and a variety of videos with the purpose of elevating the finished product
  • Assess social media analytics and make pivots based on data
  • Oversee, provide feedback, and maintain quality control of Discord and Telegram communities, campaigns, and creative assets created for each platform 
  • Oversee the creation of strategy roadmaps, targets, and KPIs for the client
  • Collaboration across teams for optimal delivery of client services (social, graphic design, events, etc)
  • Work with a team of designers, video editors, and animators to ideate around graphic and video concepts and script out content 
  • Maintain and develop a keen understanding of the social media industry, its history, and the current news.
  • Retain expert knowledge of a variety of social media platforms, particularly Twitter, Instagram, Facebook, LinkedIn, and TikTok
  • Analyze and identify any weaknesses in client's social media and digital marketing strategy and move to implement improvements 
  • Utilize analytics tools to identify the paths to drive organic search traffic for clients
  • Analyze performance data and provide intelligent analysis, interpretation, and appropriate action plans 
  • Manage team processes and workflow, ensuring projects are properly launched, developed, optimized, and sustained 
  • Liaise with clients on contests, promotions, and other campaigns 
  • Liaise with clients on customer satisfaction and ensure KPIs are being met
  • Create proposals, pitches, and strategy briefs with senior management

ACCOUNT MANAGEMENT

  • Client-facing responsibilities, including hosting strategic meetings and navigating discussions on scope, road mapping and budget
  • Operating as the lead point of contact for all matters related to your client accounts
  • Development of reporting structures resulting in the ability to forecast and track success according to determined KPIs
  • Ensure the timely and successful delivery of our solutions according to client needs and business objectives
  • Assist with challenging requests and escalation of issues as needed

LEADERSHIP

  • Able to work with, coach, and direct a variety of social media team leads and specialists on activities required to accomplish strategic goals
  • Communicate directly with clients on strategy and campaign needs

Required Education/Experience: 

  • 5+ years experience managing social media and digital marketing programs, ideally within an agency setting
  • 7+ years experience in social media 
  • Extensive experience working on digital marketing campaigns, including takeovers and influencer marketing
  • Excellent written communication skills and superb English skills
  • Excellent editing skills and attention to detail
  • Have a great understanding of trends and recent events inside of the music/entertainment/gaming space
  • Excellent time management skills, ability to work independently for stretches of time, and able to set and meet deadlines
  • In-depth knowledge of a variety of social media platforms, including Twitter, Facebook, Instagram, LinkedIn, Snapchat, TikTok, Telegram, Discord, and Reddit
  • Demonstrable record of using social media data insights to drive high-performing content
  • Comfort quickly switching gears and focus, moving from social media posting to content creation to campaign building throughout the day. 
  • Proven project / program management skills
  • Proven stakeholder management skills

Core Competencies:

  • Strong leadership skills
  • Social media marketing strategy
  • Exceptional written and editing skills
  • Excellent organization and time management skills
  • Strong client relations and collaboration skills
  • Strategic communication skills
  • Excellent presentation and stakeholder management skills
  • Excellent organization and time management skills
  • Strong client relations and collaboration skills
  • Strategic communication skills
  • Capability in workflow and account infrastructure development
  • High level of accountability and follow-through
  • Excellent presentation and stakeholder management skills

How to Apply

Please submit your resume, cover letter, and any relevant work samples or case studies that demonstrate your experience in influencer marketing within the music and entertainment industry. If applying by email, send your application to apply AT 4labsdigital DOT com. In the subject line, include the role you are applying for and your full name. We look forward to discovering how your expertise can contribute to the success of our brand.

4Labs Digital is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding, and related medical conditions), or sexual orientation or any other characteristic protected by federal, state or local laws.

Consistent with the Americans with Disabilities Act (ADA), 4Labs Digital is committed to fully including all qualified individuals. As part of this commitment, 4Labs Digital will ensure that persons with disabilities are provided reasonable accommodations. Please send an email to if you need reasonable accommodations.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Compensation for this position is location-based, and salary ranges will vary depending on the geographical location of the role. Below is a list of typical cities where the position may be posted, each with its corresponding salary range:

  • New York, New York: $65,000-$85,000 salary; $35-$45 an hour contract
  • Boston, Massachusetts: $65,000-$80,000 salary; $35-$45 an hour contract
  • Philadelphia, Pennsylvania: $60,000-$75,000 salary; $30-$40 an hour contract
  • Miami, Florida: $60,000-$75,000 salary; $30-$40 an hour contract
  • Chicago, Illinois: $60,000-$75,000 salary; $30-$40 an hour contract
  • Austin, Texas: $60,000-$75,000 salary; $30-$40 an hour contract
  • San Diego, California: $60,000-$75,000 salary; $30-$40 an hour contract
  • Seattle, Washington: $60,000-$75,000 salary; $30-$40 an hour contract