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Lead Product Manager, CRM
4 weeks ago
Lead Product Manager, CRM Join to apply for the Lead Product Manager, CRM role at AutoTrader.ca We are TRADER, a Canadian leader in digital automotive solutions. Our flagship brands — AutoTrader.ca , AutoSync , Dealertrack Canada and CMS — help Canadians buy, sell, and finance vehicles with confidence. We are part of AutoScout24 group , Europe’s largest online car marketplace, shaping the future of automotive retail in Canada and beyond. Learn more at tradercorporation.com. This role will be within the AutoSync team. AutoSync supports over 3,500 dealerships nationwide, delivering cutting‑edge software tools to simplify operations, boost marketing, and drive sales. AutoSync is the largest automotive technology platform in Canada, powering digital retailing, marketing, and operations solutions for thousands of dealers, OEMs, and partners. At the heart of AutoSync’s platform is Activix , our flagship CRM solution that empowers dealerships to manage leads, build lasting customer relationships, and drive sales performance. About the role We are looking for a Lead Product Manager, CRM to define and execute the strategy that makes Activix the premier automotive CRM in the market. What You’ll Do Define and execute the long‑term product vision and roadmap for Activix, ensuring it delivers measurable impact for dealers and aligns with AutoSync’s broader platform strategy. Partner closely with Customers, Engineering, Design, Sales, and Customer Success to identify opportunities that increase CRM adoption, dealer satisfaction, and retention. Deeply understand dealer sales processes, lead management workflows, and customer engagement challenges to shape product priorities. Lead large, cross‑functional initiatives to modernize the CRM experience, incorporating automation, AI, and actionable insights. Drive product excellence across Activix by establishing strong feedback loops with dealers and internal stakeholders. Manage and mentor Product Managers within the CRM domain, fostering a culture of ownership, accountability, and innovation. Define and monitor key success metrics such as dealer engagement, CRM adoption, and sales funnel conversion. Represent the CRM portfolio at the executive level, building confidence across leadership, and advocating for the product vision internally and externally. What You’ll Need 7+ years of product management experience, including ownership of complex B2B SaaS or CRM products. Experience in CRM, automotive, or sales enablement platforms is strongly preferred. Proven ability to set and deliver on product strategy in fast‑paced, high‑growth environments. Demonstrated success leading cross‑functional teams and balancing competing priorities across technical and business domains. Deep understanding of sales funnels, lead management, and customer lifecycle optimization. Strong analytical skills and experience leveraging data to guide product decisions and measure success. Experience introducing AI or automation to streamline workflows or enhance user productivity. Excellent communication and storytelling skills with the ability to influence at the executive level. Why Join AutoSync Shape the future of automotive CRM and redefine how dealers connect with their customers. Lead a passionate, collaborative team dedicated to product excellence. Drive measurable business outcomes while influencing AutoSync’s broader strategic direction. Benefits From Day 1 Gym discounts Employee and Family Assistance program Weekly virtual wellness events Conferences & training budget Regular internal training programs Competitive Salary Annual bonus structure 3% CPP matching A Few More Things We understand that there is life at work and life outside of work. If you’re excited by the challenge of transforming the way dealerships manage relationships and accelerate growth, we want to hear from you. Use of Artificial Intelligence in Hiring: We use artificial intelligence (“AI”) in our hiring process, including to screen, assess, or select applicants for this position. Vacancy Status: This job posting is for an existing vacancy. #J-18808-Ljbffr
