Sales Representative

We are seeking a results-driven Hybrid Sales Representative specializing in industrial cutting tools and related solutions. This role blends inside sales execution with field-based customer engagement and technical support. The successful candidate will manage and grow an assigned customer portfolio by developing strong relationships, identifying opportunities, and delivering value-added solutions. This role requires both commercial acumen and technical understanding of cutting tools, machining processes, and industrial applications. Key Responsibilities Sales & Business Development Manage a portfolio of existing accounts while actively prospecting new customers within the assigned territory Identify customer needs and recommend appropriate cutting tool solutions to improve productivity, tool life, and cost efficiency Drive revenue growth through upselling, cross‑selling, and new business acquisition Prepare and deliver quotes, proposals, and pricing in alignment with company guidelines Meet or exceed sales targets, margin objectives, and activity KPIs Customer Engagement (Hybrid Model) Conduct regular customer visits to support relationship‑building, product demonstrations, and technical discussions Provide inside sales support via phone, email, and virtual meetings when not in the field Act as a trusted advisor to customers, offering insights on tooling optimization and process improvements Coordinate with internal teams to ensure seamless order fulfillment and customer satisfaction Technical & Product Support Maintain strong working knowledge of industrial cutting tools (e.g., inserts, end mills, drills, taps, holders, abrasives) Support customers with basic application guidance and troubleshooting; elevate complex technical issues as required Collaborate with suppliers and technical specialists for advanced applications and demonstrations Stay current on product innovations, industry trends, and competitive offerings Administration & Reporting Maintain accurate CRM records, including customer interactions, opportunities, and forecasts Provide regular sales reports, pipeline updates, and market feedback to management Support pricing, contract renewals, and account reviews Qualifications & Experience 3–5+ years of B2B sales experience in industrial distribution, cutting tools, machining, or manufacturing environments Solid understanding of machining processes and industrial tooling applications Proven ability to manage both inside and outside sales responsibilities effectively Strong negotiation, presentation, and relationship‑building skills Comfortable working with CRM systems, ERP tools, and Microsoft Oice Valid driver’s license and willingness to travel within the assigned territory Preferred Assets Technical education or hands‑on machining experience Experience selling to machine shops, manufacturers, or industrial contractors Familiarity with major cutting tool brands and suppliers Competencies Customer‑focused and solution‑oriented Self‑motivated with strong time‑management skills Analytical and comfortable discussing ROI and cost savings Professional communication style with technical and non‑technical stakeholders Working Conditions Hybrid role combining office‑based work, remote work, and customer site visits Regular travel within the assigned territory Interaction with manufacturing and industrial environments, including machine shops and production facilities Who are we? Richelieu Hardware is a North American leader and a change agent in a creative and dynamic industry. We are an importer, distributor, and manufacturer of specialty hardware and complementary products. Our customers – Over 120,000 customers in North America: manufacturers of kitchen and bathroom cabinets, storage and closets, residential and office furniture, residential and commercial woodworking, as well as hardware retailers including large renovation centers. Our team – 3,000 people, of which nearly half are dedicated to sales and marketing and over 50% are Richelieu shareholders. What We Offer A Canadian flagship: As a company with proud roots in Quebec but present in Canada and the United States, we enjoy excellent recognition and a great reputation. A mature and stable company: With more than 50 years of experience in the market, we offer the trust and organizational strength needed for a safe working environment. Continuous growth: With strong financial health, our business is constantly expanding, opening future opportunities for all. Competitive compensation: We offer competitive base compensation based on the market. Opportunity to become a shareholder: We believe in the involvement of our employees and offer them the opportunity to become shareholders. Work‑life balance: We value a healthy and flexible work environment, allowing everyone to achieve a work‑life balance. Quality products: We are committed to offering products of exceptional quality, thus satisfying our most demanding customers. Opportunity to grow: We encourage career opportunities and continuing education for the professional development of our employees. Are you interested in this position? We invite you to visit our corporate website at to submit your application. We thank all candidates for their interest; however, we will only communicate with candidates selected for the pre‑selection process. #J-18808-Ljbffr